People latch on to something they can understand and appreciate. If you're
trying to be everything to everybody, chances are you'll attract no one. If
you think it's too controversial to choose a niche, remember the power of
being seen as an expert. Experts are not good at everything, they're awesome
at one thing. This allows you to better position yourself and charge more
for your services. People seek out experts, not generalists.
trying to be everything to everybody, chances are you'll attract no one. If
you think it's too controversial to choose a niche, remember the power of
being seen as an expert. Experts are not good at everything, they're awesome
at one thing. This allows you to better position yourself and charge more
for your services. People seek out experts, not generalists.
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