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Advising New Business on Social Media: Don't Forget the Basics! It's probably safe to assume that most Social Media Today readers have a fairly strong grasp on social media. Contributors give advice on the best things to post, the hidden features of all the best social media services, how to get more engagement out of followers - all very important topics written from interesting points of view. And yet sometimes those of us who while away our lives on social media sites forget that other people don't know as much about the very basic foundation of these services. We'll tell them to construct the perfect Facebook poll to see what their followers are thinking, and they'll have no idea how to even make a poll to begin with! There are things we have to remember, as business advisers, social media managers, and PR reps, when dealing with new businesses trying to feel their way into a whole new world of marketing. 1. Be honest, always.

Five social media marketing mistakes Building your company's social media presence takes time and effort, and it starts with a solid strategy that includes goals and measurements. However, even the best strategy can be undermined by common mistakes that you may not even realize you are making. Here are five of them. . Posting irrelevant information. Every post that you make as a business should be integrated into your business, your product and your services. Posting information that does not reflect your brand can create negative brand equity. Think through each post to ensure it represents your brand messaging and has a direct tie into something about your business. . Not responding in a timely manner or engaging your audience with interactive contact. Check your social media assets regularly. A brand that builds a social media presence, then neglects it, reflects negatively on that brand. It's actually better to not have an account if you don&

Tips to Make Blogging Interesting After starting a blog, blogging tends to become a daily "normal process." To prevent burnout you should use creative ways to keep your blog interesting. Starting blogging shouldn't be an issue of concern to most people who have run a blogging sites in the past; the real task that you should already know by now lies in its maintenance. If you want to be a successful blogger you should be doing it passionately daily. This pretty much applies to anything; if you want to be successful at anything you should be doing it actively. Below are a few tips to coming up with interesting ideas for when it becomes a little daunting to blog daily. Plan Your Path. You should be organizing in your mind. You should implement all the ideas that you want to write about for blog all in one place and plan out your attack. You should know exactly what you want to offer through your blogs, which should be in line with what people

How to Use LinkedIn, Blogs, and YouTube to Promote Your Event Linkedin, blogs, and YouTube are effective tools for organizers to market their events to attendees, but using it effectively can be tricky. Here are the specific ways you can start using these sites to drive your event sales, today: LinkedIn The "professional" social network, LinkedIn is another way to target your audience and present relevant infor- mation. If your event is industry- or genre-specific, it can easily lend its way to interaction on LinkedIn. Sharing with your existing contacts is also an easy way to spread your message. On average, people have less personal contacts on LinkedIn than Facebook; therefore, your promotion will be more visible to your LinkedIn contacts due to a less cluttered news feed. Getting Started with LinkedIn: 1. Set up a LinkedIn event. 2. Share the event with your contacts. 3. Post the event in relevant groups. 4.Search LinkedIn's