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Effective Internet Marketing Internet marketing isn't always the easiest thing to do. However there is one key to effective internet marketing that far too many people overlook. So, what is it that they don't do? They don't make a plan. To be fair, a lot of internet marketers think they have a plan, but saying "I'm going to make some money" is not a plan. Perhaps that's one of the primary reasons why franchises are so popular. They present a very detailed plan for just about every aspect of running a business. But we are talking about internet marketing, not a traditional bricks and mortar business. So, what you really need for effective internet marketing is a business plan. Let's be blunt, creating a business plan is going to take time and effort. Without one, however, you will be wandering aimlessly through your business and bringing in money in a way that's too hit or miss. You may do okay without one, but you won...

Press Release in Marketing Picture this. Your website has just experienced a significant upgrade and you hope it will benefit existing customers. Why not celebrate the occasion with a press release? You just launch a new product line and are excited that you are now linked with the company that manufactures these products. Have you thought about making it a news item? It is possible to use a press release to compliment the marketing strategy you already have in place using business milestones as potential news items. Many times the use of this information essentially provides free advertising for your site. There are multiple online locations where the information like this can be placed and you can either write the document yourself or hire a professional to put it together. A Few Things To Remember A press release is not to be written like glorified advertising. Any call to action will need to be subtle and generally associated only with a link, ph...

How to Gather Facebook Fans For many businesses and institutions, having a Facebook page is an effective way to promote their products and services, and can significantly expand their network. Getting tons of fans on Facebook is easy, if you just follow some of these simple ideas. First off, start with what you already have. Click on the "Suggest to Friends" button and invite friends from your original profile. The number of fans you will get from this method depends mainly on the number of friends that you actually have and your relationship with them. Aside from this, you should also invite your e-zine and e-mail subscribers. Send out an e-mail to your subscribers informing them of your fan page, and place a logo of Facebook in your newsletters. Get the people who regularly visit your site to go to your Facebook fan page by embedding eye-catching things on your website. Choose from a number of widgets that you can embed on your site, such as th...

Tool To Builds Traffic Is it possible that today's internet marketers are missing one of the best, most powerful marketing methods available to them today. Something that is lying right under their noses and still they have overlooked it. Something that is free, yes I said it, "free", and they have missed the opportunity to seize it and use it to it's fullest. There are many methods of promotion available on the internet and off line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release. Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren't using. A well-written press release, distributed by the several high-quality free press release dist...

Promoting Your Business on the Internet When it's time to promote your business on the Internet, you will first want to make sure that your website looks good and is user friendly. If it does, it's possible to gain trust and credibility, while poorly designed websites will have a hard time to appear trustworthy. What to primary consider when your site looks good is to promote it on the Internet. So what does that mean? To put it a different way, in dollars and cents, sacrificing your Internet marketing means sacrificing money from your business's bottom line. But which kind of marketing will make the most money for your company? Most online marketing professionals agree that SEO, the short form for search engine optimization, is what can make your business the most money online. This means that you are trying to drive traffic to your web site in order to gain new customers, make more sales, and make more money. No business in this day and ag...

Internet Marketing Through Newsletters If you have an internet business, you probably spend a lot of time thinking about how to get more visitors. After all, attracting people to your little corner of the web can be difficult. One creative way of achieving this is by using newsletters. Internet marketing through newsletters is a smart way to get people interested in what you do. Using newsletters is different than traditional marketing, where you just try to 'get the word out.' Website promotion through newsletters is a soft marketing technique that simply informs people. This instills trust and credibility and will send people right back to your website. Here are some guidelines and tips for creating an effective newsletter marketing campaign for your online business. 1. Ask for address, don't buy them You can go and buy long lists of email addresses and use them to distribute your newsletter. It is easy, fast and requires little work on your p...

Linked in With the Right People Linkedin is a great network for professionals but do you know how to build your brand and get new leads for your websites? Check out these 5 tips. With millions of professionals from 130 different industries, Linkedin represents a potential gold mine for high end leads for your websites. Many members are looking for new job opportunities but this network's real value to you is the incredible knowledge base and new business opportunities that can strengthen your personal brand and increase your websites' potential. Here is a list of five simple steps to get the most out of your Linked in account. Don't gloss over your profile A basic first step is establishing your profile and you should take the time to make this look like an executive bio and not just a resume. Insure that you have included all of your educational credentials and memberships to professional organizations (particularly if you held a leadership po...

On-Page Search Engine Optimization The purpose why website owners engage in search engine optimization or SEO is to have their websites on the top positions of Search Engine Results Pages, or SERPs. This can be done for specific keywords and is grouped into two categories: on-page and off-page optimization. The latter can be achieved by creating back links to the website. The link will help you increase your site reputation and is very crucial for landing in the first page in search results. But the basic element of optimization is the page itself. The on-page optimization is an integral part of search engine optimization because it is the one that describes the content of the website and emphasizes the main keyword you are targeting. It starts with the identification of keywords When it comes to SEO, the very first thing you need to do is to pick your keyword. You need to look for targeted words or phrases that are connected to your website or your busine...

Evaluate Keywords For Search Engine Optimization In search engine optimization (SEO) and the pursuit of getting a good chunk of the market, keywords play an important role. Properly selected keywords define the direction of an online campaign. And the company and the organization that can efficiently target the right keywords searched by the target market are the ones that survive in the highly competitive internet market. This is the reason why major companies have expanded their advertising efforts online in order to tap what the consumers are looking for. But getting the best and the most efficient keywords is not an easy task; there is a science in selecting the most appropriate keywords and not all keywords and phrases are best used and utilized in an internet marketing campaign. If you are at this stage of planning, it's best that you should be aware of the best ways on how to evaluate the relevancy and the possible effective of the short-listed key...

Write Title Tags for Your Web Pages When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords. Before I give you a step-by-step guide to writing title tags, let's define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser's commands (file, edit, view, etc.) is the title tag. On your actual html document the title tag is in the head portion between the notation <title> and </title>. The title tag is important because it "tells" the search engine what the page is about, and in the case of your main page, what your website is all about. I remember back in my school days that we used to take sta...

Search Engine Mistakes to Avoid If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, ...

Optimizing Meta Tags Meta tags are added to a webpage to increase its visibility in the search engine. The Meta tags consist of three important components which are title, description and keyword. The title is the most commonly used Meta tag. It is displayed on top of the browser window. It acts as the title of the document. The Meta description is not shown on the browser but it is shown in the search result. The Meta description is often used in a webpage that does not contain text content. For example, in an art gallery site, the whole page displays only the picture. Since no text is placed on the site, you have to use the Meta description to optimize it with keywords. The Meta tags are usually added under the head tags. The Meta tags for each page should be unique. In this way, you can avoid duplication problem. You should use a different Meta tags for each page in the website. The best keyword research tool for researching keyword is the Google AdWords ...

Google PageRank Simplified The blog-o-sphere is buzzing with news that we are just weeks (if not days) away from the next Google PageRank update. But what is Google Pagerank? It gets complicated. And when I say complicated I mean Einstein-esque complicated. The Google PageRank explanation isn't for the faint of heart. So... if you have heart conditions, blod clots, emphysema, are pregnant, nursing or could become pregnant... Look the other way... NOW! Google PageRank History Google PageRank was developed in the mid 90's by Larry Page and Sergey Brin at Stanford University. The two worked tirelessly for 3 years on an algorithm that could produce a numerical ranking of webpages based on a number of factors (we'll get to those in a second). After a successful prototype was created in 1998, the two went on to found Google shortly after. The Google PageRank became the standard by which Google now ranks webpages. The PageRank Algorithm I...

Duplicate Content The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case, the finish line is a higher ranking. And in this race for supremacy, it is important to avoid duplicate content and its penalties. To facilitate the efficient functioning of directories, search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings. Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out. When a search engine sends out spiders the filters leave out or sieve: . Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely...

Easy Steps to the Top 10 Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits. There are 9 main points you should focus on: . Keywords . URL Text . Description, Meta tags . Title tags . Image Names . ALT tags . Heading tags . Content . Hyperlinks The focus of these 8 steps is to load your pages with as many "keywords" as possible. Keywords Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is: Total Words ÷ Keywords= Keyword Density Use this formula on your competitors web site and see how they score, then aim to beat that score. Choose keywords that best relat...