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Common SEO Myths Explained SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines. Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic. 1. The More Reciprocal Links You Have on Your Site, the Better Your Ranking. Have you ever been to site that is nothing but a long list of links? These sites are called link farms or FFA (Free for All links) and they do nothing for your site's ranking. They are usually just filled with spam and can hurt your rankings because they are p...

Writing Tips for Beginners When you're just starting to distribute articles to market your website, it can be a little intimidating because most likely you're not used to writing articles on a regular basis. Being a beginner isn't a bad thing - in fact, it's the perfect time to establish some excellent writing habits. This article offers you 7 article marketing tips that are especially helpful for beginners, and you can take any combination of these tips and use them to create your own writing strategy. 1 - Don't Try to Write an Article in One Sitting Writing takes time, and there are different stages to it. In the first stage you'll be jotting down ideas you want to include in your article. In the next stage, you start to write in complete sentences and paragraphs. The next step is the editing stage, and after that is the proofreading stage. Writing takes such mental effort that it would be very hard for you to do all of these s...

Brand Reputation Management The term brand reputation management has been around for some time now and, over the past year or so, more websites have explored the possibilities of getting away from the hackneyed SEO tag and have embraced the need for brand restoration and management as forms of modern business communications are far broader and personal than reacting to negative posts on Google. A recent article on Mashable spoke with five companies, with each taking a different path to co-ordinating a company's message on various media classes. Some media types work much better with personalised communications, such as Twitter, with personal customer interactions, suggestions, industry retweets, adventures, film and documentaries, while Facebook seems to lend itself towards more behind-the-scenes content, such as newsletters, Instagram posts, video links, magazine features, Google maps of store locations, product launches, books, customer photos, exclusi...

SEO Tips for Beginners According to Google, 95% of all online searchers never go past the first page of results. Ask yourself these two questions: 1. Is my website on the first page of results for my industry's major keywords? If not. 2. What can I do about it? If your website is not showing up on the first page of Google, Yahoo! or Bing for your industry's major keywords then your website is not receiving the traffic that it should be and your business is not acquiring as many leads as it needs to be. As far as online searchers are concerned, if they don't see your website on the first page of results then it might as well not even exist. Now, I'm sure that isn't the kind of news you want to hear after you invested all that time and money into your website. Fortunately, there are things that you can do to improve your website's rankings. Keep in mind that some of the things we will talk about in this article take time ...

Subliminal Image Marketing Companies pour millions of dollars into advertising every year, using television, radio, print ads, and other media to convince you to buy their products. Although many people claim to be unaffected by advertising, scientific research shows that ads can be powerful incentives to think more favorably about a brand or product. One popular advertising technique is the use of subliminal images which appear below your threshold of conscious awareness. Although you are totally oblivious to the subliminal stimulus, it still has the power to affect your thoughts and feelings. Subliminal Messages: The Basics A subliminal message is any type of stimulus that passes below conscious awareness. Most commonly, these are images or sounds. The purpose of a subliminal image is to embed a brand name, product, or other stimulus in the viewer's mind without his/her conscious awareness. Although the concept of using subliminal images was formula...

Topic Ideas for Building Brand Influence Online press releases are often considered the hidden gem of a search engine optimization campaign. All too often, business owners focus on other viable content-specific initiatives such as web pages, blogs and article distribution without giving a PR the attention that it deserves simply because they don't believe that they have anything newsworthy to promote. This could prove a costly miscalculation since a properly optimized PR can be an online marketing triple threat. Are you ready to stop missing out on this promotional perfect storm, but just don't feel like you currently have anything important to announce? You're not alone. It's important to remember that a great press release isn't only relegated to major internal doings. The best-executed press releases are simply relevant and informative to your business' specific consumer demographic. Keep these 10 press release topic ideas in mind ...

Joining a network like Twitter or Facebook isn't enough to build an on-line reputation; you have to participate in it as well. That's obvious, but this is one area that worries some people who think they need to spend all day on these networks to build their reputation. That doesn't have to be the case. There are people who are constantly updating Facebook and Twitter, but you don't have to be one of them. Instead, note this quotation attributed to Benjamin Franklin: "It takes many good deeds to build a good reputation, and only one bad one to lose it." This is usually quoted as a warning about the one bad deed, but you can also think about the many good deeds. For most businesses, building an on-line reputation is a series of many small good deeds. So it is a commitment, but not a large commitment. Let's look at 20 easy, practical ways to participate in various on-line communities. Each of these takes less than ten minutes ...

Personal Brand is Your Promise In the past, "personal branding" was just a term that was first used by Tom Peters in an article he wrote in 1997. Today, every person is considered their own personal brand. Even if you don't understand the term yet, your personal brand refers to how others perceive you, how they consider your knowledge and skills, and the things that make you unique and different from every other person out there - your unique promise of value. A part of your personal brand is the cumulative perceptions people have about you. It is your reputation, both online and off. It is what makes you one of a kind even in the midst of all the others who have the same or similar skills. This is what makes people choose you, and only you. Your personal brand is basically your promise. What Does Your Personal Brand Promise? Think of some of the popular brands out there. and what their brand promise is. You come to have certain expectation...

Brand Reputation Resources In today's world, your personal brand's reputation is practically everything. Before people buy from you or obtain your services, they now search the Internet to find any information, reviews, or feedback they can get about you. They don't just hire or buy products from anybody anymore. If they see a negative review, it's almost certain that you've kissed a job or a customer goodbye. This is why it's important for you to manage and control any information on the web that's related to you. Any review, feedback, or comment will definitely affect your personal brand, and not necessarily in a good way. It can be difficult to control what's said about your brand online. After all, it's a free country, and anyone who wants to can easily write a review about you. Also, sometimes you just can't please everyone. Even if you do your best, there always seems to be a certain person, client, customer or ...