Webcraft Webmaster Services

Publishers cannot directly control off-page ranking factors. These factors include inbound links, social channel activity and online customer reviews. Inbound Links: When other sites link to yours, your website shows up higher in search results. You can measure how many inbound links you currently have at www.opensiteexplorer.org . Once you collect this data, consider taking these actions: . Scan your highest-authority inbound links for opportunities to create more similar links. . Scan your competitors' highest-authority inbound links. Can you get those links too, or do they provide ideas for getting similar links? . Inbound links from non-profit (.org) and education (.edu) sites are especially valuable. Do you have any? Should you have more from your friends and partners in these realms? Build your inbound links gradually. Google algorithms will notice a quick accumulation of links and may penalize you. Get your staff on board with the idea of...

On-page search ranking factors are those that are entirely within the website publisher's control. In other words, it's the content you place on your webpages. Content: You must keep your content fresh with regular updates on all pages. When other sites link to yours, your website shows up higher in search results. You can measure how many inbound links you currently have at www.opensiteexplorer.org . "Evergreen content" was a trendy term in the SEO world for a while, which meant certain content can be relevant and timely year after year, so you can utilize it over and over. For example, every winter you likely post information about your winter tire specials and vehicle winterization services, so why not just flip the same information up there and be done with it? This is a lazy approach to marketing. Put some thought and effort into all of the information that goes onto your website and you will see the results, such as longer page ...

Tips for Launching Your SEO Program Assess Your Website Platform - One of the most important aspects of a strong SEO program is the ability to understand the flexibility of your website. Often we start working with a firm that has a beautiful website and high aspirations for SEO only to discover the website platform they are using is very rigid and will not allow them to make many, if any, changes. So the first step is to determine the platform your website is built on. Generally there are three categories under which website platforms can be classified including; flat file website, HTML coded, open source content management systems (CMS), and proprietary (closed source) CMS. So as not to get lost in the technical details, generally speaking, the easiest systems to work with are open source CMS; examples include Wordpress, Joomla and Drupal. These systems are easily customized and are built to be SEO-friendly. The most difficult systems are proprietary CMS ...