Webcraft Webmaster Services

Meta Tag Search Engine Optimization While quality content is important for retaining visitors, search engine optimization is essential to drive traffic to your website in the first place. Since over 80% of all web traffic comes from search engines, it is crucial to optimize your website so that it appears among the top results for searches on keywords related to your site. Various factors, such as page content and link popularity, are weighed by the search engine's algorithm to arrive at the order in which it lists sites on the search result pages. Ideally, you want your web site to rank among the top ten results for keywords that you are targeting (keyword in this article refers to both keywords and key phrases). To improve your search placement, you may have to sacrifice some visual aesthetics to ensure that your HTML code is search engine friendly. This section discusses some page elements that influence your search engine ranking. 1. The <HEA...

Winning Web Content: Utilize Lists If you can, use lists and not long sentences or paragraphs to make your points. Lists are: Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclosure. It is intended solely for the use of the individual or entity to whom it is addressed and others authorised to receive it. If you are not the intended recipient of this e-mail or any parts of it please telephone +27-0720390184 immediately upon receipt.* easier to s...

Winning Web Content: Keep It Short & Snappy "Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."- William Strunk Jr., Elements of Style As an unwritten rule, web sentences shouldn't contain more than twenty words, and a paragraph should not contain more than six sentences. But don't be afraid to inject some pace into your writing by varying the length of sentences. The goal is to convey as much as possible with as few words as possible while still observing the rules of readability and a conversational tone. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: ...

Winning Web Content: Be "Bold" Another way to help readers find information easily is to bold important words. Just as bold text stands out so do italics, underscore and link text. But don't use these emphasizing methods for more than a few words or a short phrase because it will slow your readers down. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclosure. It is intended solely for the use of the individual or entity to whom it is...

Winning Web Content: Write As You'd Speak Liberate your writing from sounding stiff, formal and pompous. One of the easiest ways to do this is to write as you'd speak. You generally should use contractions unless specifically asked not to, as they're far more natural. For example, would you say: "I will not be able to go to the cinema tonight" or "Sorry, can't make the film tonight." Similarly, usage of the impersonal pronoun "one" gives web content an unnecessary degree of formality. Unless you're a royal correspondent, avoid "one" and use "you" instead. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yaho...

Dominate the 1st 3 Pages of Google with Facebook Fanpage I Created A Facebook Fanpage With My Keywords In The Title - I noticed that Facebook fanpages show right at the top of the search engines. Plus, like YouTube, Facebook is a very powerful search engine itself. I created a fanpage using my keywords in the title of the fanpage. My fanpage is ClassifiedAdSubmissionService. This works and it is very easy and quick to create a Facebook fanpage. This fanpage bounces from the first and 3rd page positions of Google search but it is always there. To create a Facebook fanpage first log into your Facebook account then go here: http://www.facebook.com/pages/create.php I suggest placing a link to your website in the About section so it is permanently visible on your Facebook fanpage. Then add some content, videos, and articles to your Facebook fanpage. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Tele...

Video marketing works extremely well for SEO. YouTube has a PR ranking of 9 and is owned by Google. YouTube videos shoot to the top of the search engine listings fast. I made about 10 videos using Pro Show Web which is an online slide show video creator. It is very similar to Animoto but with a bit more flexibility. I tagged the videos with my variations of my keywords in the descriptions and titles. I also included the link to my website at the very beginning of the description. This makes the link very visible and increases the chances of people clicking on it. I submitted the video with various descriptions using Contentbuzz to about 5 of the top video hosting sites. The program also sends my video to social media sites and sites such as Blogger.com and Facebook. I then chose a few of the videos and uploaded them to 35 different video hosting sites. Here is the list http://www.localvideotestimonials.com/video-hosting-sites/ . YouTube, of course, is t...

Facebook Insights is lots of fun to play with, but it's really important for seeing trends on your page. In order to let you do this more easily, the tool lets you instantly export the data you want to an Excel or CSV file. There's just a simple Export button at the top of the page. Click it and it'll ask you which format you'd like; then, it starts to download. If you're an app developer, Insights is wonderful. It shows you who's using your app and exactly what they're using it for. You can use this data to improve the app and enhance user experience. One of the best things I've found for app developers is the ability to use Insights for troubleshooting. It's really easy to see the weak points of your app so that you can fix them next time. If you haven't already checked out Insights, I recommend doing it immediately. It'll take some time to learn which features you care about and which you don't, so get star...