Winning Web Content: Write As You'd Speak

Winning Web Content: Write As You'd Speak

Liberate your writing from sounding stiff, formal and pompous. One of the
easiest ways to do this is to write as you'd speak.

You generally should use contractions unless specifically asked not to, as
they're far more natural. For example, would you say: "I will not be able to
go to the cinema tonight" or "Sorry, can't make the film tonight."

Similarly, usage of the impersonal pronoun "one" gives web content an
unnecessary degree of formality. Unless you're a royal correspondent, avoid
"one" and use "you" instead.

Regards Gerald Crawford

Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
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