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Main Social Media Inbound Link Types Directional Links: These are standard links back to your site from a variety of web sites and directories that include a combination of title, short description, and/or a business logo. Content Links: These are links to your site found within the body of content authored by you. The content is usually several paragraphs of text and infographics such as a press release, a blog post, research and white papers, or other information-based articles. Social Media Links: Using social media sites like Facebook, MySpace, Twitter and others are a great way to see who is saying something about you, but also a good way to tell others what you're doing. You can also offer your services as an industry resource or expert who gives advice to those who need it. The overall requirement is simple, but time-consuming: participate in conversations, don't just sell. Social Sharing Links: These are referenced from media objects (e.g...

Social Media Marketing Mistakes The Cluetrain Manifesto asserts that "Markets are Conversations." The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon - in regards to the impact and opportunities of Internet and web technology on the modern businessman. Nowhere has this assertion been borne out more than in the complex, fascinating world of Social Media Marketing (SMM). What is Social Media Marketing? Any definition of SMM requires an understanding of social media networks. These are any community-oriented networks based on user-generated content. For example, YouTube's primary focus is the hosting of user-generated videos, not the promotion of the parent company's products. Social media networks include Twitter, Facebook, Reddit, and many others. SMM therefore is the use of these networks to promote and market products, services, or information to ...

Title Tag Mistakes and How to Avoid Them A website's title tags are very important for several reasons: 1) The title tag shows up in search results as the blue link, and a good one helps the site get more clicks and visitors from search results. 2) Title tags are a crucial SEO element that can help the website show up higher when people search for the words in it. 3) Title tags show up when web pages are shared on social media sites like Facebook. This is important because social media mentions are now a ranking factor in Google search results. So if you have the time to optimize one thing on your website, title tags are it. Here are some of the top mistakes and missed opportunities I've seen in title tags. Avoid these and you'll be ahead of the game. You'll rank higher in search results and entice more people to click on your site. 9 Signs of a Bad Title Tag: 1. "Home" or "Home Page" in Title Tag It may be logical o...

The Benefits of Guest Blogging Guest blogging as part of a content marketing strategy should be a part of every website's SEO campaign. Not only does guest blogging help with your website's link building, it also increases your overall online brand presence and industry authority, as well as helps your company connect with potential customers at multiple points during their buying cycle. Here are 5 SEO benefits of guest blogging: Link Building This seems like the most obvious SEO benefit of guest blogging, and is probably the main reason companies are always on the lookout for new guest blogging opportunities. Most blogs will allow their guest bloggers a few links in the author bio section, so be sure you take advantage of that! Try to get a full http link to your website as well as two hyperlinked anchor texts if the blogger will allow it. Vary your author bio on different blogs to target different keywords and keep your link building, looking nat...

Guide to the best LinkedIn Profile Ever LinkedIn is kind of a funny social media platform - don't you think? It's a little awkward to use, and much, much harder to build relationships on than, say Facebook. It does have lots of great features, but it's not as intuitive or as easy to integrate as some of the other social networks. However, LinkedIn holds a high place of honor, and if that's where your target market is, you'd better be there, too. To make it worth your while, you need to make sure you have an engaging, informative, effective LinkedIn profile. Here are steps to make that happen: 1. Before you even look at your profile, take time to properly clarify WHO you're writing to, and decide specifically WHAT you want people to take from it. Writing general "blah blah blah" is not going to help you stand out. You want to know exactly who you're talking to, and what you have to offér them. 2. Research your keywords an...