Webcraft Webmaster Services

According to Wikipedia, advertising is a form of communication for marketing and is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take a new action. More simply put, advertising is letting people know about your business and showing them you have the solution. Advertising began thousands of years ago when ancient Egyptians started carving out announcements and notices in steel. Now, we have so many forms of advertising, it can be hard to choose which mediums to use. Online marketing has taken the business world by storm. Some of the standard online advertising strategies consist of banner ads, newsletter ads and website link exchanges. These methods can be effective, but you need to get out of the box and find new and clever ways to advertise your business. Below are 10 fun and creative ideas that could breathe new life into your advertising success: 1. E-Mail Sigtag B...

When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers. If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I've always been astonished that PPC copywriting takes place with such a nonchalant attitude, considering how vitally important it is. After all, if you can't get people to click your ads, nothing else you do will matter. Your campaign will come to a grinding halt. One of the most overlooked elements in writing PPC ads is the audience. While you hear the marketing command to "Know your target customer" often repeated, what you might not consider is how those customers actually behave while interacting with your ads online. For instance, is yours a passive or active audience? Passive Behavior Put yourself in your customers' shoes for a bit. Take an imaginary trip over to Facebook. What are you do...