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The aim of our INTERNET marketing workshop is to give a clear insight into the areas that make up the world of on-line marketing and how they fit together and then deliver against the goals that companies set for them in today's ever more competitive marketplace. Contents What is on-line marketing An overview of the areas that marketers need to consider today and how they relate to a company's overall marketing mix. Keyword Analysis: the building block of on-line marketing This session looks at the tools available to develop a comprehensive keyword list as well as the methods and techniques to extend your keyword analysis. It will then examine how to determine the main keywords to use with each Search Engine Marketing tools and how best to employ them. Topics covered: Keyword selection tools Extending your Keyword Research Using the keywords to best effect Different strategies for different uses Search Engine Marketing: Search Engine Optimization (SEO) This session looks at Sea...

The aim of the social media workshop is to give a clear insight into the areas that make up the world of social media marketing and how they fit together and deliver against the goals that companies set for them in today's ever more competitive marketplace. We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimization and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking. We have the ability to customize the Social Media Workshop for organizations looking to have their staff up to date on certain aspects of the social media landscape. You can find an overview of the modules here or simply contact us on 0720390184 for further information. Overview 1. Social Media: coming ready or not An overview of the major step change that social media has brought in terms of communicat...

The Business Blogging Workshop will give an overall view of how blogging can be used within an organization, where blogging might sit and the benefits it could bring. We look at the practical steps that should be followed when setting up and developing one and how it should be integrated with other social media tools and marketing methods for small and larger business alike. WE also look at examples from the business world to demonstrate some ways in which blogs are already delivering results. 1. What is a Blog (and how blogging became a key business tool!) Setting the scene of what constitutes a Business blog in 2012, how business blogs are used and a brief history of the influences that have had been key in developing and shaping them from society, business and technical viewpoints. Content: Technical and society influences on Blogging The move from personal to business blogs and beyond The current state of corporate and business blogging 2. Placing blogging within a business context...