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Showing posts from August 7, 2013

Marketing Tools in Today's Digital World

Marketing online is serious business, and without tools that support your mission, your campaigns don't stand a chance. While you could wade through the massive volume of marketing tools currently available in this dynamic and fast-paced space, we aim to simplify the process by presenting you with today's best suite of products. You already know about must-haves like WordPress, Google Analytics, and SEOMoz - keep reading to find out what modern tools you may not be aware of that can literally change your business life for the better. #1 - KISSmetrics KISSmetrics takes an innovative approach to site analytics. Instead of tracking vanity metrics (think pageviews, time spent, bounce rates, etc.), KISS looks at the data that actually impacts your revenues. Relatively speaking, this revolves around people, i.e. your customers, and how they interact with your site. KISS highlights important figures like conversion rates, lifetime customer values, churn