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Then there was the site that was a guide to hotels. While they had lots of great information on the showcased hotels, it took way too many clicks to find it all. For instance, if you clicked the "Bed and Breakfast" link on a top-level page, rather than taking you to a list of the B&B's it took you to a page describing what bed and breakfasts were all about. And even when you clicked a particular city link within the B&B section, you still were not taken to a page that provided the lists of B&B's in that city. Instead, you got a whole lot of information on how the site reviewed and rated the B&B's that they were eventually going to show you. If you didn't leave in frustration at that point, you could then click through and find the listings and the reviews, which were great. But many users probably didn't make it that far and Google eventually stopped ranking the site as highly for important keywords such as "...

Marketing segmentation which helps you to arrive in desired website design is: Age group: Define clearly to whom you are intending to present your products or services. Education: Whether you are aiming at school children or college going student or professional, their educational background will help you to come into the conclusion about the lucidity of the language to be used during website design. Technical knowledge: If you are dealing with some technological services then analyze which type of technical knowledge your end users possess as this will help you to analyze about their strengths and abilities. Graphical orientation: Judging the taste of the customers will help you to arrive into the correct graphical orientation to drive sales to your website. So when the web developer clearly outlines all these aspects of website design by studying the target audience all other things become easier. Like the screen resolution, graphics format, fast load...