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Search Engine Optimization Tips 1. Use Alt tags for EVERY photo and image on ALL pages on your site. Often website creators and "SEO experts" will only focus on the home page. This leaves numerous chances to improve your PageRank untouched. 2. When writing Alt tags, use keywords and creative, unique descriptions. 3. Title each page with a unique descriptive title which includes long-tail keywords at the beginning. 4. Use internal links when appropriate & possible. 5. When linking, attempt to use appropriate keywords instead of, or at least in addition to, '(Click Here)." 6. Link to your Social platform accounts (when possible, not just at the top & bottom of articles but also within. For example, in an article about 'bee keeping', you might want to link to a collection of photos on your Pinterest account showing urban bee hives). 7. For links that you do not want to pass PageRank value to (thereby passing higher Pa...

Honesty in Social Marketing People hate being "marketed at." We turn the TV volume down during commercials and most of us don't notice the advertisements on the side of Google search. We even have a morning ritual of deleting nearly all the daily e-mails we signed up to receive from various sites. There's a lesson here for social media marketing and commercial activity. Whether you use Google+ or Google Places for your specific niche advertising or just blast everything out across your linked social media accounts, you have to tell people something they are interested in. It has to be real and authentic. It's easy to find articles online talking about how "honesty is everything" in social media marketing. These articles are common and popular, partly because they're accurate and partly because people are happy to discover even pros think this is true. But why? What is it about marketing and interacting with partners...

Businesses Should be Using Social Media According to marketing experts, "the social aspect of marketing is unique in any given stratum because it involves human elements, namely, the behavioral pattern of consumers and the given characteristics of a society such as customs, attitudes, values, etc." But, the behavioral patterns and the customs, attitudes, values and so on of consumers keep changing constantly. As the Chairman of a famous company explained in his company's annual address, "this surge of change has profound consequence for that bundle of hopes and fears, the untidy bundle of attitudes and commitments called our management policy. In an increasingly fluid world, one cannot organize the hope of order around the protection of status quo." From this, it is quite clear that the constantly changing attitudes and values of consumers should necessarily be considered for planning marketing strategies of any company including your...

Components of a Successful Profile Picture Your social media marketing strategy depends greatly on first impressions and you truly need to put your best foot forward. You need to really impress potential prospects with a headshot that exudes professionalism. Creating a professional, friendly presence starts with a great picture. Here are the 5 elements of a successful profile picture to ensure you are leaving the right impression: 1. The background should be clean and either monotone in color or blurred (that out-of-focus effect). Great photographers bring focus to their photo subjects by making the details of their subject come to life with simple tricks like allowing the background to fade or blur out. A great profile picture is a simple one where the background isn't too busy or complex so that the focus of the picture is on you. 2. Your Profile Should Exclusively Feature You. It's great to have pictures with family and friends, but when we...

Social Networking Social Networking (SN) has been a popular phenomenon since the 1990s, with websites like AOL offering chat and free web-profile building. It has, however, become a hugely commonplace service through the introduction of mobile devices with SN support. Part of its popularity is that it provides both a platform and an audience to anyone; individual or group, by which to voice an opinion. Recent history has shown the successful use of Social Media by organizations. Corporations now actively use websites like Facebook to gather feedback on products, or promote deals, and charities spread the word through mass SN campaigns. The attraction for groups is that Social Networks are almost exclusively free to use and simple to run: they do not require an entire marketing team to operate, as other outlets might. SN comes with its downsides, however. Aside from the obvious distraction that it offers employees, it can also be misused, either deliberately ...