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This is another area where most businesses miss the boat when it comes to online success. To get a bead on how to successfully employ social networking, the first thing that you have to understand is what it is not designed to do. Just as with blogging, if you simply attempt to create and disseminate ad copy via social networking, you will quickly find yourself isolated in an ever shrinking pond of influence as your audience either ignores or you. While social networks can be used to generate an audience and augment the bottom line, there is a right way and a wrong way to go about doing so. The best approach is to create an environment in which compelling stories, humorous insights and helpful hints about your business are produced and promoted online. The key is that unlike ad copy with is 90% pitch and 10% information, when it comes to social networking, this equation is turned on its head. In fact, the best way to turn a reader into a customer when using social networking is to show...

In past blogs we have talked about how SEO has changed from an injection to a process that factors in everything from your website, to such things as blogging, social networking and even YouTube. In reality, there more than 30 points of relevance that the spiders look for when searching and sorting out the most relevant sites. It is no longer sufficient to pay someone to tweak your keyword density and Meta Tags and expect to wind up on page one. To get the job done, you need to create compelling content on a regular (i.e., weekly) basis. Ignore this fact of online life and you will relegate your website to the backwaters of the major search engines. Embrace this concept and it is not only possible to generate a page 1 result on such search engines as Google, Bing, and Yahoo, but you can potentially generate multiple page 1 results. Gone are the days when seasoned online marketers created an ubersite that was composed of numerous pages that web surfers could be expected to navigate thro...

Speaking of hurrying, a blog post properly optimized can be one of the quickest ways to jump the queue online. For example, a couple of months ago, I wrote a blog post entitled "Get Your Best Customers to Toot Your Horn." The post extolled the virtues of employing video testimonials in order to boost credibility, as well as turning your best customers into your best salespeople. After posting this article on blogger, as well as reprinting it on linktoexpert.com , I googled the title the next day and found that both the original blog, and the repost appeared at the top of page 1. Not bad for a half hour's work. Creating and disseminating compelling blogs is one of the easiest ways to wind up on page one. Why? Because Google is gaga for mixed media, particularly when they own the conduit. By posting your blogs on Blogger, which Google owns and posting your videos on YouTube, which Google owns, not only will you improve your content worthiness, but you will also feed the 800...