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The Personal Branding Myth You often hear celebrities talk about 'Their Brand' as if they were a laundry detergent, a notion that reveals a lack of understanding of the differences between brand and personality. It's the equivalent of people talking about themselves in the third person; something that is oft-putting, and often a sign of a narcissistic personality disorder, not surprising, considering the arrogance that can develop from being catered to by media and fans. Personal Branding is nothing more than another way of saying 'self-promotion.' Unfortunately, it often crosses the line that separates marketing your business and that icky feeling you get when you hear over-hyped media stars talking about themselves as if they were products. Unfortunately, this trend has crept into the realm of entrepreneurial marketing, a trend that does not serve the entrepreneur well when brand is confused with an individual's personality. Number 6: "I will not be pushe...

Just Because You Can, Doesn't Mean You Should Low-priced, high-tech hardware and software combined with easy access to inexpensive high-speed online presentation venues has created a new class of entrepreneur who has great ambition and ideas but little understanding of how various communication methods differ, and what makes each effective. Because video involves so many different elements, with some communicating directly and others subliminally, it is imperative that you understand how each impacts the presentation and delivery of the message. Concept, script, performance, and styling each impact an audience in different ways. If even one of these elements is off, the result will be a muddled and confused message met with skepticism and disbelief. Of all the elements mentioned, the most important is performance; a bad performance by an entrepreneur can make him or her appear to be a fake, no matter how well intentioned and genuine they are. There are charismatic business speakers...