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Add Breadcrumb Navigation to Your Pages Breadcrumbs are an additional navigation element that is a series of highlighted links showing where you are. (Home » Category Name » Post Title) Breadcrumbs benefit both search engine crawling and users. Breadcrumbs add high quality anchor text links to site which helps pass content value and page value through site. Users like and use the additional navigation. Here is a plug-in to add breadcrumbs to your WordPress site or use the all in one plug-in from Yoast. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

Recommended WordPress Plugins Plugins are available for most blog platforms and help tune the software, add functionality and features. Here are a few WordPress Plugins we recommend to optimize your content so that it is more discoverable by search engines and readers: Optify WordPress Plugin. Automatically enable Optify's inbound marketing software on your WordPress site. Yoast WordPress SEO Plugin. A full-featured SEO plugin to help with customizing posts for SEO. Includes breadcrumbs, XML sitemaps, canonicals, customizable title tags/meta tags and more. SEO Friendly Images. Allows easy updating of alt-text and title attribute for the image itself. Google Analytics Plugin. Generates the code on every page for you to track your performance with Google Analytics. Disqus Comment System. A great way to encourage engagement with your readers and to keep visitors reading your content by showing them related posts on your blog to what brought th...

Blogging Content Ideas Sometimes the roadblock to starting a blog is not knowing what to write about. Here are five types of blog content you can write about: How-to's - Ask your audience what their major problems are, do the research, and solve them. Expert interviews - Reach out to influencers in your industry to collect their opinions and feature them on your blog. Case studies - Listen to customer service calls, sales calls, media, etc. to see what relevant issues and topics you can discuss. News stories - Keep an eye out for what is hot in your industry and blog about it. New laws, new regulations, new products or services are all fair game. Insight posts - Collect pieces of information that are interesting and blog about them with your perspective. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Webs...

Blog Writing & Management Ideas Have one or two people who are the lead bloggers on the site. - Let them set the tone, voice, and personality of the blog. Make sure your bloggers are writing under their own names, not a pseudonym. - Sign up for Google Authorship in four easy steps to link your name with the content you create to make it feel more personable. A thumbnail photo of each post's author can have a big impact. - We connect emotionally with faces, even if they're just images. Blog with personality and an attitude - in the sense of expressing some kind of emotional reaction to what you're writing about. Keep the tone conversational. - Passive voice, corporate jargon, financial buzzwords - lose them in favour of plain language. By all means, use appropriate technical terms if you're talking to an audience that uses them too. but ask yourself if this is the kind of language friends might use over coffee (and by coffee, I mean beer). S...

Blog Promotion - Internal If you want your blog to succeed, you need to promote it. One of the best places to start is with your company's network. Consider everyone working within your organization, plus all of their friends and business connections in their own social networks, plus all of their friends and connections. it's probably bigger than you thought. By tapping into your company's network you can create greater awareness of your blog and encourage people to read and share its content with their own social networks. This will extend the reach of your content and drive more traffic to your site. Here are a few tips to promote internally: Put headlines of your blog post on homepage of site so that they automatically update when a new piece is posted. Use blog posts as part of your newsletter with links into the blog post itself or the blog homepage. Ensure RSS feeds are set up on your blog. The RSS feed will alert readers when a new post...

Blog Promotion - Organic If you are using WordPress as your blogging platform, some SEO best practices are already done for you, thanks to the WordPress development team. But here are some very important key points that you should remember while creating your blog content. Make sure blog content is included in Sitemap.xml May need to create it's own sitemap.xml Register and validate blog with blog directories. As a starting point, here is a list of 23 blog directories to submit your blog to. Link to other blogs and bloggers on your blogroll to give link love so you can get link loveEnable commenting with registration. Comments are great user generated content and extend a conversation on a topic. Make registration mandatory as well as utilize "rel-nofollow" on any links in comments to minimize spam. Add a social sharing widget to the blog. Many social sharing apps are available - we use the DiggDigg floating share side bar. my motto is "Ke...

Blog Promotion - More Ideas Clearly, content is king today, and blogging is a great tool to get your message out. But content alone won't get the job done. To make your blog a success, you've got to market it. Here are more ideas on ways to promote your blog. Guest Posting Give away good blog content to others with links/attribution back to you Advertising Broader communication platform than just your product/service. Adwords, Adsense, StumbleUpon, Facebook Network with Others Comment on other people's blogs and forums with your URL in signature Respond to people commenting on your blog Email bloggers when you post something you think they will like Social Media Promote blog posts through your Twitter, Facebook, etc. with short URL my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.web...

Promoting Your Business Blog Always be on the lookout to promote the blog and the content of the blog. Internal - work blog content and links into your on-going communications. Organic - make sure your blog is listed, searched and crawlable. Partners - include customers, clients and partners in the blog program including guest posts and content exchange. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/