Have one or two people who are the lead bloggers on the site. - Let them set
the tone, voice, and personality of the blog.
Make sure your bloggers are writing under their own names, not a
pseudonym. - Sign up for Google Authorship in four easy steps to link your
name with the content you create to make it feel more personable.
A thumbnail photo of each post's author can have a big impact. - We connect
emotionally with faces, even if they're just images.
Blog with personality and an attitude - in the sense of expressing some kind
of emotional reaction to what you're writing about.
Keep the tone conversational. - Passive voice, corporate jargon, financial
buzzwords - lose them in favour of plain language. By all means, use
appropriate technical terms if you're talking to an audience that uses them
too. but ask yourself if this is the kind of language friends might use over
coffee (and by coffee, I mean beer).
Share a little. - Hint at having a personal life: pets, hobbies, interests
outside of work; BUT understand there are boundaries. - Don't overdisclose -
chances are any blog post that begins "Wow - I got so trashed last night"
isn't going to end well for your or your organization. And don't disclose
personal details you wouldn't want splashed all over the web.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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