Content is made up of multiple elements, and is primarily the;
* On-page visible text
* Images and image Alt text
* Anchor text in hyperlinks to internal or external pages
* Hyperlink titles in links and menus
* The descriptive Title and Description meta-data
In the context of Google, a picture is NOT worth a thousand words! Moreover,
words must be accessible, not embedded in images or Flash movies,
JavaScript, slide shows etc.
In 15 years as an SEO consultant, if there's one common denominator evident
on websites, it's that there is a profound reluctance to expend time, money,
and creative energy on unique text content. Brevity is the watchword -
economical use of words is encouraged by design, branding and marketing
advisers!
* The branding gurus want you to use the textual equivalent of sound bites -
bullet points and short sentences!
* The website designers want the entire content of the page to be above the
fold - no scrolling!
* The marketing and advertising team want the warm fuzzies - in preference
to explicit descriptions of what you sell or do!
* The owner wants to constrain the budget...
* The SEO guy that knows how potential visitors actually search online won't
get employed until traffic volumes don't meet expectations
That is generally how it goes for the majority of commercial websites... the
inevitable result is:
* A very low word count on all pages
* Image domination at the expense of text
* Minimal originality in textual elements
* Vagueness in page's descriptive elements
Net result is nothing much for Google et al to work within terms of
assessing an individual page's relevance to a specific keyword search
phrase!
Regards Gerald Crawford
Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
SMS: 0796343545
Skype: webcraft.guru
Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/
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