Webcraft Webmaster Services

The Business Blogging Workshop will give an overall view of how blogging can be used within an organization, where blogging might sit and the benefits it could bring. We look at the practical steps that should be followed when setting up and developing one and how it should be integrated with other social media tools and marketing methods for small and larger business alike. WE also look at examples from the business world to demonstrate some ways in which blogs are already delivering results. 1. What is a Blog (and how blogging became a key business tool!) Setting the scene of what constitutes a Business blog in 2012, how business blogs are used and a brief history of the influences that have had been key in developing and shaping them from society, business and technical viewpoints. Content: Technical and society influences on Blogging The move from personal to business blogs and beyond The current state of corporate and business blogging 2. Placing blogging within a business context...