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Evaluate the Marketing Considerations of Your Website

Evaluate the Marketing Considerations of Your Website

* Is the website properly optimized for search engines (essential text
emphasized, title tags relevant, title text presented in H1, outbound links
reliable and contextually related, etc.)
* Does the index page entice a visitor deeper into the site or shopping
cart?
* Does the website contain elements designed to encourage future or viral
visitation (i.e. a contest, newsletter, tell-a-friend feature, and forum
with a subscription option, downloadable toolbar, RSS feed or similar)?
* Are robots.txt configured correctly?
* Site Map available?
* Is every page accessible at least via a single plain HTML Link (no
JavaScript or Flash Link)?
* Does every page have at least some text in the content? (How much text
remains on the page if you remove all Images, Videos, Flash, Java Applets
and JavaScript Code? Anything? Does the remainder still state the page's
purpose?)
* Is every individual page only accessible via a single URL or are several
URLs available (and worse, used) to access the same page? Consider duplicate
content issue and utilize canonical URLs.


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