Webcraft Webmaster Services

There's little point investing time and money in a website if you don't know how well it's performing. Fortunately, there's now a huge range of both free and paid-for tools which can analyse how your site is performing. They're often designed with ordinary users in mind, and show graphics and breakdowns to make the data easier to understand and use. * Measure traffic sources. Knowing where visitors are coming from means you can tell how social networking is performing for your business, how well your email campaigns are working, and help you decide on calls to action. * Measure conversion rates. Converting visitors into leads or business is the goal of online marketing so you need to know which calls to action or pieces of content are persuading visitors to take that final step. * Check your results often. Google Analytics presents your data clearly but you should still check your results frequently and drill down into the data to make sur...