Webcraft Webmaster Services

There are two main components to SEO, on-site and off site. On-site is easy as you have control over it. You'll want to make sure each of your key pages (i.e. home page, main category pages and product/service pages) are targeting 2-3 main key phrases unique to that page. Then you'll want to make sure you're using these keywords on your pages in the following areas. 1. The page title. Try to keep this under 70 characters for all of your additions to be seen by Google. 2. Body copy. Two or three instances of your keyword or key phrase will reinforce that it's what your page is about. 3. Meta description. This doesn't affect the search engines, but it usually shows up in the two lines of the Google search result, so adding your keywords in under 160 words while making a pitch as to why a user should click on your link here can help improve your traffic. 4. Alt tags. If you have pictures on your pages of your target keywords, make sure

This is the hardest part about SEO and the toughest to understand for most people. Good links to your site will make you rank higher. If you think about how many times you search and see Wikipedia show up, it's because people constantly reference Wikipedia by linking to pages on the Wikipedia website. To Google, this means the content is relevant and authoritative. So to boost your own rankings you'll want to get some links. But where do you even start? That's a question with a lot of answers, but for beginners the easiest thing to do is to see where your competitors are getting their links. If a site links to them, they should link to you, too, right? If you want to check out a competitor's links, one of the best free tools is Bing Webmaster Tools. You'll need to first get your site verified (you can learn how to do this here) and then you'll have a chance to get to the goodies in your dashboard. Just click into Diagnostics & T

Some 'cool' features of websites, such as day-glow flashing text, 'hilarious' whizzy animations or innovative menu systems, are just irritating. It has been shown that most visitors ignore all these special effects, and will leave your site if they can't find what they want quickly.

Websites filled with graphics may look appealing when you view them on your own computer, but when users access them they can take ages to download. Although more and more people are getting fast (broadband) Internet connections many people still use slow modems. Remember, most people won't hang around on a slow website. So, if you want people to find out more about your company then make sure that the website runs quickly. The best way to do this is to avoid too many graphics. Photos are fine, and they help to show who you are, but if you have lots then place them on a special "pictures" page so that people can choose whether or not to view them. Wordpress system automatically optimises images you include so they are appropriate for use on the Internet. If you are not using Wordpress please learn about the different image formats, resizing and how to compress images before considering building a company website.