Avoid Special Effects in your Website

Some 'cool' features of websites, such as day-glow flashing text,
'hilarious' whizzy animations or innovative menu systems, are just
irritating. It has been shown that most visitors ignore all these
special effects, and will leave your site if they can't find what they
want quickly.

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What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities.

Essential Steps for Article Marketing

Here's a simple and condensed strategy which you can adopt if you are a blog publisher or website owner looking for more traffic: 1 - Write an interesting and informative article on your niche. Don't use blatant self-serving sales language, make it something entertaining and try to leave a question unanswered towards the end of your article. 2 - Create a bio box and word it to suggest that the unanswered question may be resolved if the reader would care to follow the link in the bio box. 3 - Link people to a page on your blog or website which provides a smooth continuation of the article and eventually answers the question posed in the original article. 4 - Integrate some 'sticky' components on the 'landing' page. Use a discreet opt-in box, have a step to a sales page or combine both together. If your 'landing' page is too commercial, too aggressive, you won't satisfy the needs of point five. 5 - Search for blog / website owners whose content complem

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