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On-Site SEO

There are two main components to SEO, on-site and off site. On-site is
easy as you have control over it. You'll want to make sure each of your
key pages (i.e. home page, main category pages and product/service
pages) are targeting 2-3 main key phrases unique to that page. Then
you'll want to make sure you're using these keywords on your pages in
the following areas.

1. The page title. Try to keep this under 70 characters for all of your
additions to be seen by Google.

2. Body copy. Two or three instances of your keyword or key phrase will
reinforce that it's what your page is about.

3. Meta description. This doesn't affect the search engines, but it
usually shows up in the two lines of the Google search result, so adding
your keywords in under 160 words while making a pitch as to why a user
should click on your link here can help improve your traffic.

4. Alt tags. If you have pictures on your pages of your target keywords,
make sure your alt tags reflect this to further reinforce to search
crawlers that your page is full of content relating to your keywords. DO
NOT add keywords to images that don't match your images.

The tool that can help you here is Screaming Frog's SEO Spider. The free
version will crawl 500 pages of your site and return a tidy Excel sheet
of all of your URLs and their meta information, as well as handy info on
alt tags, broken links and header data. This will help you quickly
identify what pages need the most TLC as you go through and audit your
pages using the info above.

For more in depth information on this topic, try these posts:

*
http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday


*
http://searchenginewatch.com/article/2196496/How-to-Conduct-an-On-Page-SEO-Site-Audit

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