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Social Media Will Change Everything The creation of social media has arguably changed our lives more than even search engines have. Looking into the future we can envision a time where social media has a direct impact on the search results you see every day. We can envision this time in the future not just because we are omniscient, but also because Google has told us so. The idea that social media is eventually going to be the most important factor in which results are shown to you during a search is truly intriguing. For years Google has delivered results based on Page Rank. Page Rank, simply defined, is a ranking given to a particular webpage based on the number of quality links leading to it. In other words, the most important factor in how well a webpage was ranked was based on the number and quality of back links that a particular page had. Very soon that will all change. It is the goal of Google and the other search engines to deliver the most r...

Local Search Will Change Everything Google in particular has put an emphasis on local results. Their goal is to deliver you the most relevant results based on your geographical location. Because you can tell Google exactly where you are at the time you are conducting your search, as well as the fact that they can do a pretty good job of pin-pointing your location on their own based on your IP address, searching for something like "pizza" has become as easy as, well, pie. pizza pie that is. When you search for "pizza" the results you see on the first page are almost exclusively local restaurants. You no longer have to include your city or town in the search query to receive local results. Google is able to do this not only because they have the most intricate and sophisticated search algorithm, but because their "Places" portal allows companies to tell them exactly where they are located, what services they provide, their hours o...

Seven Deadly SEO Sins When compared to its offline marketing counterparts (things like PR, promotions and advertising), SEO has a pretty negative reputation. Many consumers hear "SEO" and think to themselves "Oh yes, that's when companies flood my inbox with junk mail and pepper my screen in pop-up ads." Others see SEO as an attempt to game the system and spin the search results. Even though SEO has been around for long time (pretty much as long as there have been search engines), the industry as a whole still has a bad reputation. This is mainly because of the actions of a few SEO spammers and black hat practitioners. They are the ones who are actively trying to manipulate the search engines and they are the ones that send you e-mails in the middle of the night with subject lines like "A weight loss program that lets you eat cheeseburgers and pizza? It's true!" As a site owner, you never want to have your brand lumped ...