Skip to main content

Local Search Will Change Everything

Local Search Will Change Everything

Google in particular has put an emphasis on local results. Their goal is to
deliver you the most relevant results based on your geographical location.
Because you can tell Google exactly where you are at the time you are
conducting your search, as well as the fact that they can do a pretty good
job of pin-pointing your location on their own based on your IP address,
searching for something like "pizza" has become as easy as, well, pie. pizza
pie that is.

When you search for "pizza" the results you see on the first page are almost
exclusively local restaurants. You no longer have to include your city or
town in the search query to receive local results. Google is able to do this
not only because they have the most intricate and sophisticated search
algorithm, but because their "Places" portal allows companies to tell them
exactly where they are located, what services they provide, their hours of
operation, the areas in which they serve and much more.

Google has gotten almost every business in the world to give them the
information they need to deliver the most relevant results of their own free
will. Not only does this make Google's job easier, but it also makes the
internet that much more useful for both businesses and their potential
customers.

In the future we can assume that local results will become more relevant and
accurate as well as essential in our day-to-day lives. Google's decision to
put an increased emphasis on local results has changed the way an SEO
company optimizes for their customers. It has also put greater weight on
business reviews. The Google Places listings do not operate on the same
search algorithm as the organic search results do. There is more weight
placed on the internet chatter regarding businesses. The more reviews and
mentions of certain businesses across the net the more likely their local
listing will show up on the first page of results. This fact has forced SEO
companies to change their strategies over the last four or five years. As
"local" becomes even more relevant we are sure to see even more changes in
how businesses market themselves on the internet and how SEO is conducted.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Post a Comment

Popular posts from this blog

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more

Get More Visitors to Take an action When visiting your Website

When you start out in the blogosphere, there are two words that you hear over and over again. 1. Content - Because let's face it, if you're not writing anything, your blog is going to be pretty lonesome 2. Traffic - The rationale being that if no one is visiting your content, you can't do much, including make money I'd like to toss something out there though that not a lot of people seem to talk about, and that's quality in your content and in your traffic. You see, if you are blogging for any particular reason, whether it's to build your brand or to fill your wallet, you need to build a community of people who will actually support your content, click on your affiliate links, and buy your very first e-book. Right? The two modes of blogging Now, there are two ways that people strive for that goal. The more predominant way is to play the blogging game as if you were a commercial fisherman. The commercial fisherman uses gigantic nets, and ...
Post a Comment
Read more

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more