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Your Social Network

This is another area where most businesses miss the boat when it comes to
online success. To get a bead on how to successfully employ social
networking, the first thing that you have to understand is what it is not
designed to do. Just as with blogging, if you simply attempt to create and
disseminate ad copy via social networking, you will quickly find yourself
isolated in an ever shrinking pond of influence as your audience either
ignores or you.

While social networks can be used to generate an audience and augment the
bottom line, there is a right way and a wrong way to go about doing so. The
best approach is to create an environment in which compelling stories,
humorous insights and helpful hints about your business are produced and
promoted online. The key is that unlike ad copy with is 90% pitch and 10%
information, when it comes to social networking, this equation is turned on
its head. In fact, the best way to turn a reader into a customer when using
social networking is to show them that you are an authority who can save
them time or make a problem disappear. Interacting with an ever growing
audience is what social networking is all about.


Regards Gerald Crawford

Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
SMS: 0796343545
Skype: webcraft.guru
Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

Twitter: WebcraftGuru
Facebook: Webcraft Guru

This e-mail (and any attachments) contains information which is confidential
and may be legally privileged and protected from disclosure. It is intended
solely for the use of the individual or entity to whom it is addressed and
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