mission, your campaigns don't stand a chance. While you could wade through
the massive volume of marketing tools currently available in this dynamic
and fast-paced space, we aim to simplify the process by presenting you with
today's best suite of products.
You already know about must-haves like WordPress, Google Analytics, and
SEOMoz - keep reading to find out what modern tools you may not be aware of
that can literally change your business life for the better.
#1 - KISSmetrics
KISSmetrics takes an innovative approach to site analytics. Instead of
tracking vanity metrics (think pageviews, time spent, bounce rates, etc.),
KISS looks at the data that actually impacts your revenues. Relatively
speaking, this revolves around people, i.e. your customers, and how they
interact with your site. KISS highlights important figures like conversion
rates, lifetime customer values, churn rates, and average revenues per user.
If you're not already tracking this data, KISS will revolutionize how you
look at your metrics.
#2 - Scribe
There aren't many programs in the marketplace that actually help you be a
better online marketer, but Scribe succeeds where most others fail. Scribe
helps you create top-tier SEO content targeting your selected keywords,
which helps you drive oodles of organic traffic. The result is more
sustainable, long-term growth. What's more, Scribe is aces at helping you
create better online content that tells the precise branding story you are
after.
#3 - Raven Internet Marketing Tools
Comprised of over thirty unique and powerful programs and features, Raven
Internet Marketing Tools offers a bundle of invaluable resources. Included
in the mix are extremely useful social media marketing tools, content
management assistance, excellent analytics, PPC campaign management, robust
reporting, and perhaps their best offering, a really well done set of SEO
management features. If you're looking for an all-in-one solution for your
online marketing, Raven may be just the ticket.
#4 - Qualaroo
Most analytics simply provide quantitative data, without revealing the story
of your visitors. Qualaroo helps you decipher things like why visitors are
not converting, why your shopping cart is frequently abandoned, and why your
refund rates might be increasing. Qualaroo focuses on customers, not
numbers, and the result is the ability to maximize traffic and convert more
visitors to paying customers.
#5 - SalesGenie
SalesGenie is an online marketing tool that provides high quality sales
leads that aim to help you generate new and better prospects for your
business. It assists in providing a unique brand of marketing intelligence
that in turn helps you research the competitive landscape and understand
what's working (and what's not working) for both you and your competitors.
#6 - MIXRANK
Speaking of competitors, if you're not spending ample time sizing up the
competition, you're missing out on valuable feedback and information. We all
have to channel our inner super-sleuth to uncover the data that makes a
difference when trying to understand our competition, which isn't an easy
path. Queue MIXRANK - a savvy tool that enables you to uncover where your
competition is advertising, and where they derive the bulk of their traffic.
As such, it provides a whole host of new inspiring ideas of where you can do
the same.
#7 - Unbounce
These days, smart marketers send traffic en masse to landing pages, not
their homepages. Conversion rates tend to be substantially better through
this method, but it can require more development juice to create. That's
where Unbounce comes in. This tool enables marketers to create beautiful
landing pages without the need for developers and designers. You can create,
customize, and publish pages in very little time to support your campaigns,
without needing to rely on other team members to execute.
#8 - SendGrid
Email - for many marketers, it's the thorn in their side. And yet it's
nearly impossible to move the needle on your site's success without
mastering the art of email marketing. Email is used to gain new customers
and keep existing ones informed and engaged. For acquisition, it is
especially challenging - as we all know, if you're mailing a massive list,
many will perceive it as spam, potentially damaging the success of future
sends.
In comes SendGrid. This tool helps to maximize your chance of landing in a
user's inbox. What's more, SendGrid allows you to build sends based on
action triggers, like newsletter signups, site registrations, and related
activity. The best part about this invaluable email tool is that it vastly
simplifies email marketing, thanks to an intuitive user interface and a
myriad of powerful features. Stats are equally robust, and you don't need to
be a technical genius to learn how to master it.
#9 - ProTexting
If you're looking for an effective and affordable way to expand your
marketing reach through SMS, it's definitely time to check out ProTexting.
This service allows you to create text-to-win contests, to develop two-way
conversations with clients, and to send out mass texts and manage lists
effectively. ProTexting is one of the most comprehensive and easy to use
text message marketing services available. If you're going mobile, it's a
great tool to help you go big.
#10 - IFTTT
IFTTT stands for "if this then that." This fantastic tool lets you automate
social media sends to networks like Twitter and Facebook, receive email
notifications every time you make a sale, get text messages when your
competitors post new content, and so much more. IFTTT is a highly
customizable marketer's dream that allows you to set protocols that trigger
communications based on specific actions. And you can automatically post
content on networks like Instagram, Pinterest, and Dropbox without ever
going to the sites themselves. It's a great consolidation tool for those
looking to create better time management.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
Regards Gerald Crawford
Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws
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