website publisher's control. In other words, it's the content you place on
your webpages.
Content: You must keep your content fresh with regular updates on all pages.
When other sites link to yours, your website shows up higher in search
results. You can measure how many inbound links you currently have at
www.opensiteexplorer.org.
"Evergreen content" was a trendy term in the SEO world for a while, which
meant certain content can be relevant and timely year after year, so you can
utilize it over and over. For example, every winter you likely post
information about your winter tire specials and vehicle winterization
services, so why not just flip the same information up there and be done
with it?
This is a lazy approach to marketing. Put some thought and effort into all
of the information that goes onto your website and you will see the results,
such as longer page visits and more page views.
Follow these best practices to create quality online content:
. Content should be at least 500 words in length.
. The target search phrase should be included in the page headline.
. The target search phrase should be repeated three to five times within
body copy.
. Content should include relevant images and/or graphics with ALT tags that
describe the target search phrase.
. Your post shouldn't have any misspellings or poor grammar. Search engines
penalize you for both of these offenses.
. Your content should include social media links and/or user reviews.
HTML: HTML is just a fancy name for the code that makes your site function.
Within this code are page titles, descriptions and tags that search engines
look for when they rank your site. It's likely your website platform
provider allows you to view and update this information in your
administrative panel; therefore, you should be reviewing and updating this
information quarterly. If you don't have access to these fields, ask your
website provider if you can submit updated information for them to code into
the site.
Architecture: Website architecture is crucial to SEO success. An example of
architecture that is clearly visible is your website URL or address. The
ideal URL clearly describes the page content. For example:
www.thomastire.com/showroom_2013.
A non optimized URL might look like: www.thomastire/shrm.asp?year=2013.
See the difference? Google does. So do Yahoo, Bing and others.
Characters such as question marks and equal signs are unreadable by search
engines. Your page URL shouldn't include abbreviations, either. Inventory
your non-optimized URLs and address the list with your website provider.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
Regards Gerald Crawford
Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws
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