Online press releases are often considered the hidden gem of a search engine
optimization campaign. All too often, business owners focus on other viable
content-specific initiatives such as web pages, blogs and article
distribution without giving a PR the attention that it deserves simply
because they don't believe that they have anything newsworthy to promote.
This could prove a costly miscalculation since a properly optimized PR can
be an online marketing triple threat.
Are you ready to stop missing out on this promotional perfect storm, but
just don't feel like you currently have anything important to announce? You're
not alone. It's important to remember that a great press release isn't only
relegated to major internal doings. The best-executed press releases are
simply relevant and informative to your business' specific consumer
demographic. Keep these 10 press release topic ideas in mind to consistently
sustain online attention and business buzz.
Company Events Make for Great Press Release Topic Ideas
Think you have nothing exciting going on within your organization? You may
be surprised at some of the internal events that make for great news. Of
interest to clients and potential clients are:
. Philanthropic endeavors: Do you have any upcoming charity or community
events that your team is participating in? Your clients will love knowing
that they are partnering with an organization that is socially aware and
proactively contributing to those in need.
. A customer contest, raffle, or giveaway: Customers will absolutely want to
hear about your company's current contests. Send along the final release to
your affiliate online partners so they can help get the word out and further
the online excitement.
. Trade show events: Have an upcoming trade show that you and your staff
will be attending? These marketing events make for great PR fodder and will
help increase booth visitors during the event.
Using Company Product & Services for Press Release Topic Ideas
Sure, you already have an established consumer base that knows how great
your services and wares are. But the Internet grants you access to an entire
world of patrons just waiting to hear about a product like yours. Keep them
in the know with:
. Updates on newly released (or about to be released!) products and
services.
. Pending company sales. Everyone loves a great deal - always keep your
consumers informed when products and services are being offered at a
discount.
. Any recent publications or broadcasts. Have you recently blogged,
distributed online copy or posted a video to YouTube? Your clientele would
love to hear about it!
Staff Announcements Are Always Newsworthy Press Release Topic Ideas
Sometimes businesses resist a press release simply because it exudes too
much "shameless self-promotion." However, every business owner LOVES to
boast about employee achievements. Brag away about:
. Pending speaking engagements: Do you have an onsite expert that is serving
as a keynote speaker soon? Always distribute one PR before the event to get
the word out, and one afterwards to let your consumers know how successful
the function was.
. New personnel: Directors and C-Level staff always make for great news. Be
sure to include your new employee's work history and industry relevance so
your customers instantly see the value this person will deliver.
. Employee award or achievement: Whenever someone on your team has been
recognized in any way, proudly tout it out to the masses!
. Training/certification: This one often gets missed for business owners
looking for press release topic ideas. Has your team undergone a new
training or certification regime? Let your targeted demographic know that
your staff is now even better prepared to serve them!
You're probably doing more newsworthy things than you may realize! When you
document your achievements and milestones with optimized press releases, you
can build a positive reputation online, reach new customers, and build
positive inbound links to your website to strengthen its position in the
search engine rankings.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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