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Press Release in Marketing

Press Release in Marketing

Picture this. Your website has just experienced a significant upgrade and
you hope it will benefit existing customers. Why not celebrate the occasion
with a press release?

You just launch a new product line and are excited that you are now linked
with the company that manufactures these products. Have you thought about
making it a news item?

It is possible to use a press release to compliment the marketing strategy
you already have in place using business milestones as potential news items.
Many times the use of this information essentially provides free advertising
for your site.

There are multiple online locations where the information like this can be
placed and you can either write the document yourself or hire a professional
to put it together.

A Few Things To Remember

A press release is not to be written like glorified advertising. Any call to
action will need to be subtle and generally associated only with a link,
phone number or email address for more information or contact.

Many individuals will begin writing a press release in first person.
However, in order to be successful it will need to be written from the
perspective of a third-person journalist perspective. Any direct first
person comments should only come in the form of quotes.

Bad Example

At the ABC Company we have just launched a new line that we are very excited
about. The XYZ line is something we could only have dreamed about a year
ago. We just hope our customers realize what a great partnership this is and
drop by to visit.

Good Example

The ABC Company has just announced the launch of the respected XYZ line.
Skip Winkleman, ABC President suggested, "This is something we could only
have dreamed about a year ago. This is a great partnership."

How to Begin

If you are writing a press release you need to make sure the core idea of
your entire release is found in the first paragraph. The reason this is
important is that many publishers will condense press releases and may only
use your first paragraph. If this happens with your release you need to be
sure there are strong takeaway points from what is read.

If possible your information should be no longer than two pages (one is
preferred by some media outlets).

If You're Going It Alone

Spend time looking at existing press releases. You will need to identify
what makes it work and then recreate it for your own use. This may be harder
than you think if only because there is often assumptions about why the work
is constructed the way it is. If the assumptions are wrong you could wind up
with a rejected release.

When You Get Hire a Writer

Make sure whomever you hire has experience in writing a release or you may
find that the information created may be poorly constructed. To purchase a
fully customized document of this type you should expect to pay well. Most
press release writing carries a premium payment, but may provide exceptional
returns in new visitors and new customers. This return often significantly
outweighs the cost to prepare the document for publishing.

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

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