Skip to main content

Press Release in Marketing

Press Release in Marketing

Picture this. Your website has just experienced a significant upgrade and
you hope it will benefit existing customers. Why not celebrate the occasion
with a press release?

You just launch a new product line and are excited that you are now linked
with the company that manufactures these products. Have you thought about
making it a news item?

It is possible to use a press release to compliment the marketing strategy
you already have in place using business milestones as potential news items.
Many times the use of this information essentially provides free advertising
for your site.

There are multiple online locations where the information like this can be
placed and you can either write the document yourself or hire a professional
to put it together.

A Few Things To Remember

A press release is not to be written like glorified advertising. Any call to
action will need to be subtle and generally associated only with a link,
phone number or email address for more information or contact.

Many individuals will begin writing a press release in first person.
However, in order to be successful it will need to be written from the
perspective of a third-person journalist perspective. Any direct first
person comments should only come in the form of quotes.

Bad Example

At the ABC Company we have just launched a new line that we are very excited
about. The XYZ line is something we could only have dreamed about a year
ago. We just hope our customers realize what a great partnership this is and
drop by to visit.

Good Example

The ABC Company has just announced the launch of the respected XYZ line.
Skip Winkleman, ABC President suggested, "This is something we could only
have dreamed about a year ago. This is a great partnership."

How to Begin

If you are writing a press release you need to make sure the core idea of
your entire release is found in the first paragraph. The reason this is
important is that many publishers will condense press releases and may only
use your first paragraph. If this happens with your release you need to be
sure there are strong takeaway points from what is read.

If possible your information should be no longer than two pages (one is
preferred by some media outlets).

If You're Going It Alone

Spend time looking at existing press releases. You will need to identify
what makes it work and then recreate it for your own use. This may be harder
than you think if only because there is often assumptions about why the work
is constructed the way it is. If the assumptions are wrong you could wind up
with a rejected release.

When You Get Hire a Writer

Make sure whomever you hire has experience in writing a release or you may
find that the information created may be poorly constructed. To purchase a
fully customized document of this type you should expect to pay well. Most
press release writing carries a premium payment, but may provide exceptional
returns in new visitors and new customers. This return often significantly
outweighs the cost to prepare the document for publishing.

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Popular posts from this blog

Where can QR Codes be placed?

Where can QR Codes be placed? The answer to this is almost anywhere! QR Code printing can be done in newspapers, magazines, brochures, leaflets and on business cards. Further to this they can be put on product packaging or labels, or on billboards or even walls. You could even tattoo a QR Code on your body - now that would be an interesting take on giving a girl/guy your number in a bar! You can use QR Codes on a website but they should not generally be used as a substitute for an old-fashioned hyperlink because obviously the user is already online and doesn't really want to fiddle around with their phone only to find a website they could have just clicked through to in half the time. If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

Optimize - Tweet Regularly

Optimize - Tweet Regularly This is the biggest obstacle for authors. But it is key to promotion. It doesn't matter if you only have two followers and one is your mom, you still need to tweet daily, to be effective. If you don't have something to write, then RT something funny or useful. Another way is to connect your blog to your twitter account, then every "post" you write is automatically "tweeted" on Twitter. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be leg...

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...