In search engine optimization (SEO) and the pursuit of getting a good chunk
of the market, keywords play an important role. Properly selected keywords
define the direction of an online campaign. And the company and the
organization that can efficiently target the right keywords searched by the
target market are the ones that survive in the highly competitive internet
market. This is the reason why major companies have expanded their
advertising efforts online in order to tap what the consumers are looking
for. But getting the best and the most efficient keywords is not an easy
task; there is a science in selecting the most appropriate keywords and not
all keywords and phrases are best used and utilized in an internet marketing
campaign. If you are at this stage of planning, it's best that you should be
aware of the best ways on how to evaluate the relevancy and the possible
effective of the short-listed keywords. Listed below are some suggestions on
how to evaluate keywords at least in the context of search engine
optimization.
Do an internal assessment
Are the shortlisted keywords relevant and related to the actual content and
focus of the website? Or will the consumers and internet users find exactly
what they are looking for in the website after they have clicked on the
provide link? If you say yes to two basic questions, then you are on the
right track and you have targeted generally the right keywords for your
campaign.
Do a check of the keywords in search engines
If a check with the search engines reveals that there are associated
advertisements to the keywords that you have selected, then it means that
the keywords are highly valued in the industry and online. And you are on
the right track as well in identifying keywords that can deliver
financially.
Another good strategy to use is to purchase a small campaign at Google. You
can choose specific keywords for your campaign and link these keywords to
the most relevant page in your website. Now what you should do is to monitor
the kind of traffic that the specific page is getting. The data that have
been gathered should be used and tabulated in order to come up with
estimates as to how effective the keywords are. For example, if for the past
day the webpage received 1,000 impressions or clicks, and of that number 100
actually visited the site, and 1 internet user have converted to sales say
$10. Then this means that every visitor attracted to the keyword selected is
valued at around $.01. And in order to compare the value of the keywords,
test another keyword by using the actual process and theoretically compute
for the amount per visitor. The one with the higher valuation is of course
the better keyword for the campaign online.
These are basic and rough suggestions on how to value the keywords on hand.
There are other advanced ways too, and these are often used by big
businesses that truly put all time and effort on search engine optimization
and keyword research. And most of the time, these advanced ways on how to
test the value of keywords will come with online tools and software thus can
be costly. But the results are helpful of course to the marketers willing to
realize the value of their keywords.
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