Skip to main content

Internet Marketing Through Newsletters

Internet Marketing Through Newsletters

If you have an internet business, you probably spend a lot of time thinking
about how to get more visitors. After all, attracting people to your little
corner of the web can be difficult. One creative way of achieving this is by
using newsletters. Internet marketing through newsletters is a smart way to
get people interested in what you do.

Using newsletters is different than traditional marketing, where you just
try to 'get the word out.' Website promotion through newsletters is a soft
marketing technique that simply informs people. This instills trust and
credibility and will send people right back to your website.
Here are some guidelines and tips for creating an effective newsletter
marketing campaign for your online business.

1. Ask for address, don't buy them

You can go and buy long lists of email addresses and use them to distribute
your newsletter. It is easy, fast and requires little work on your part.
This might seem like a great way to start, and it does have some merits, but
in general, it's best to ask people for their email address.

People are tired of getting unsolicited spam mail and that makes them
skeptical. This starts your relationship off on the wrong foot. So, ask
visitors to sign up for your newsletters. Network with complementary
websites for referrals and of course, ask people that get your newsletter to
pass it along!

2. Make it fun and interesting, no matter the topic

Think you can't have a fun newsletter because you sell concrete or
industrial strength solvents? Think again, because no matter what your
business is, you can and should have a fun newsletter that people look
forward to reading. The goal is to get people interested and have them pass
your newsletter along to their friends. Making them think and laugh will
achieve this goal.

There are many ways to make a newsletter standout and get noticed. Start
with well written content and add peripheral subjects for variety. Add in
quirky quotes, interesting first hand stories, funny tidbits, helpful hints
and event puzzles and games. You want people to feel that your newsletter
adds value to their life.

3. Be consistent

Consistency is important in business, and it's just as important when it
comes to your company's newsletter. This means being consistent in all
things, from frequency to quality. Remember that people will form an opinion
about you based off of your presence online, and this includes your
newsletter.

So, if your newsletter is set to be out every two weeks, make sure you hit
that deadline. If it is monthly, never let a month go by without getting it
out as scheduled. Additionally, make sure that it is consistent in contently
well written with similar sections each time.

Internet marketing through newsletters can give you credibility and drive up
sales when you do it right. This starts with asking for email addresses and
ends with interesting content delivered in a consistent manner. Follow these
simple rules and people will be anxiously awaiting your company's newsletter
each and every time!


I'm protected by SpamBrave
http://www.spambrave.com/
Labels:

Comments

Post a Comment

Popular posts from this blog

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more

How to Write Web Copy

Actionable tips for software developers writing web copy. Scan Web site visitors read websites very differently than they might read a book or a newspaper. Web visitors scan the text, rather than reading each and every word. As a result, the web copy should be designed to be easily scannable. That is not to say the copy should not be well written, but it should be broken into small "chunks" so that the visitor can easily scan it and take away the main idea. White Space Avoid dense copy. Copy should be broken into readable, digestible "chunks" and surrounded by a good amount of white space. Font Type Font size matters. Avoid using micro fonts. Studies have shown that the easiest type faces to read on the Internet are san serif fonts. Popular sans fonts include Helvetica, Avant Garde, and Arial. Popular serif fonts include Times Roman, Courier, and Palatino. Sans-serif fonts have become the de facto standard for "body" text on-screen, because monitors pr...
Post a Comment
Read more

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more