Meta tags are added to a webpage to increase its visibility in the search
engine. The Meta tags consist of three important components which are title,
description and keyword. The title is the most commonly used Meta tag. It is
displayed on top of the browser window. It acts as the title of the
document. The Meta description is not shown on the browser but it is shown
in the search result. The Meta description is often used in a webpage that
does not contain text content. For example, in an art gallery site, the
whole page displays only the picture. Since no text is placed on the site,
you have to use the Meta description to optimize it with keywords. The Meta
tags are usually added under the head tags. The Meta tags for each page
should be unique. In this way, you can avoid duplication problem.
You should use a different Meta tags for each page in the website. The best
keyword research tool for researching keyword is the Google AdWords keyword
tool. The new Google AdWords keyword tool offers many improved functions.
The keyword tool allows you to analyze a keyword based on the competition,
number of searches, CPC and etc. The Meta keywords is the least important of
all the Meta tags. Some people like to take advantage of the Meta keywords
by spamming it with a huge list of keywords.
The Meta keywords should not exceed more than 255 characters. If the Meta
keywords exceed 255 characters, it will be considered spam by the search
engine. Your site may be blacklisted by the search engine as a spam site
because of including too many keywords. You can use multiple word as one
keyword. In order for the search engine to recognize a phrase as a single
keyword, you have to use the comma. The most important keyword should be
positioned in front followed by the less important keywords.
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