Building your company's social media presence takes time and effort, and it
starts with a solid strategy that includes goals and measurements. However,
even the best strategy can be undermined by common mistakes that you may not
even realize you are making.
Here are five of them.
. Posting irrelevant information. Every post that you make as a business
should be integrated into your business, your product and your services.
Posting information that does not reflect your brand can create negative
brand equity. Think through each post to ensure it represents your brand
messaging and has a direct tie into something about your business.
. Not responding in a timely manner or engaging your audience with
interactive contact. Check your social media assets regularly. A brand that
builds a social media presence, then neglects it, reflects negatively on
that brand. It's actually better to not have an account if you don't have
the time and resources to actively manage it and participate. And remember,
the main premise behind social media is just that, it is intended to be
"social." Do not continually broadcast your messaging and use your social
media assets solely as a distribution portal. Ask questions, share
interesting facts and figures, poll your audience.
. Sharing too much information. Do some of your friends post EVERY single
photo from their uncle's wedding? Do you know someone that chronicles his or
her daily activities constantly? Businesses can be guilty of TMI just as
easily as friends can. Before posting event pictures, identify the top five
photos that tell your story effectively and post just those in social media.
. Believing that social media is free. Yes, social media platforms are free
to begin to build your business presence, but that is where "free" ends. In
order to represent your business as engaging and interested, social media
requires a constant commitment of time and energy.
. Believing that you have to be everywhere. There are two things to keep in
mind about social media: there will always be new networks developing, and
business owners have limited time and money to devote to social media. I
recommend doing your research in advance and choosing one or two of the most
relevant and effective social media platforms to reach YOUR customers, and
focus just on these channels.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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