Branding Tips - Have a professional website.

It's not just good enough to just have a website, you must reflect your
brand image. If your known as a top notch photographer, the last thing you
want is a website designed 10 years ago. It doesn't reflect well on you.
Everyone, yes everyone, uses the web today to check references. If someone
recommends your service, you can almost guarantee that they will go online
to look for you. Your website design should be updated at least every two
years to stay current.

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What Is Internet Website Content?

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The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...

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