Branding Tips - Do what you say you're going to do.

I know it may sound like common sense, but one of the primary drivers of
brand loyalty is a consistent experience. If you say you're going to have
the photographs ready on a set day, be sure they are ready. Nothing leaves a
bad taste in someone's mouth like missed expectations. Positive experiences
lead to good feelings which lead to telling their friends. But don't forget
that bad experiences spread much faster and are harder to overcome - if you
get a chance at all.