Branding Tips - Prepare a one page corporate overview.

This one pager will be vital as a leave behind when you meet a prospect. Use
short sentences in short paragraphs - people like to read quickly. Also make
it very conversational; it's not a white paper. Your one page overview
should include your value proposition, target audience benefits, previous
audience experience and a mini-case study - and don't forget your contact
information.

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What Is Internet Website Content?

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The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...

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