Skip to main content

Branding Tips - Invest In Your Brand Image

Branding Tips - Invest In Your Brand Image

Allow me to shed some light on your Image.Brand Image is what the public
sees, it is the image they have of you - their perception; which can be
either good or bad. Therefore, regardless of the age of your business, if
you are in online business today, you already have a brand image ecause you
have a pressence online.

Now that we've clarified what brand image is you will agree with me that you
don't have to spend a great deal of money in creating a brand image. When I
said invest in your Brand Image, I wasn't just referring to money but mainly
time. If you want your business to be unique and stand out amongst all
others, you need to invest a lot of time creating your brand image. Remember
it is not only your business that is online, there are countless others and
you need to stand out.

You should take time to structure your promise to your prospects. Remember,
your brand image should convey what makes you stand out (different) from
your competitors. A lot of research would have to be carried out and this is
why you should be wise and invest time to develop a quality brand that will
make you unique. Since you know who your target market is, you should know
where to find them; it might help you if you go to them and ask them
questions to help build your brand and study your competitors.


Regards Gerald Crawford

Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

Twitter: WebcraftGuru
Facebook: Webcraft Guru

This e-mail (and any attachments) contains information which is confidential
and may be legally privileged and protected from disclosure. It is intended
solely for the use of the individual or entity to whom it is addressed and
others authorised to receive it. If you are not the intended recipient of
this e-mail or any parts of it please telephone +27-0720390184 immediately
upon receipt.

Comments

Post a Comment

Popular posts from this blog

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more

How to Write Web Copy

Actionable tips for software developers writing web copy. Scan Web site visitors read websites very differently than they might read a book or a newspaper. Web visitors scan the text, rather than reading each and every word. As a result, the web copy should be designed to be easily scannable. That is not to say the copy should not be well written, but it should be broken into small "chunks" so that the visitor can easily scan it and take away the main idea. White Space Avoid dense copy. Copy should be broken into readable, digestible "chunks" and surrounded by a good amount of white space. Font Type Font size matters. Avoid using micro fonts. Studies have shown that the easiest type faces to read on the Internet are san serif fonts. Popular sans fonts include Helvetica, Avant Garde, and Arial. Popular serif fonts include Times Roman, Courier, and Palatino. Sans-serif fonts have become the de facto standard for "body" text on-screen, because monitors pr...
Post a Comment
Read more

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more