You may have spent untold amounts on branding, website design and corporate
communications, but these efforts pale next to the hundreds of millions of
people sharing ideas and opinions in social media. They are talking in
public about companies - and in doing so, they are defining brands. You need
to accept this reality - and not cavalierly disregard "brand management" as
a "nice to have." It's a "gotta have. Right now."
communications, but these efforts pale next to the hundreds of millions of
people sharing ideas and opinions in social media. They are talking in
public about companies - and in doing so, they are defining brands. You need
to accept this reality - and not cavalierly disregard "brand management" as
a "nice to have." It's a "gotta have. Right now."
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