You cannot control the conversation, but you can be part of it. If someone
posts something negative about your brand, even if it's not accurate, others
will pile on in a mob-like fashion. For every moment you allow that to
continue, you risk permanent damage to your brand. But, you cannot barge in.
Again: you may work for a 50 million rands corporation, but guess what? You
come to the social media table with one vote, just like everyone else.
Engage like a person, not a corporation - lest you merely fan the flames of
public discontent.
posts something negative about your brand, even if it's not accurate, others
will pile on in a mob-like fashion. For every moment you allow that to
continue, you risk permanent damage to your brand. But, you cannot barge in.
Again: you may work for a 50 million rands corporation, but guess what? You
come to the social media table with one vote, just like everyone else.
Engage like a person, not a corporation - lest you merely fan the flames of
public discontent.
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