Brand Protection - Do the Right Thing

When you engage in social media, be honest, care about your customers-and do
the right thing. This is Business 101. Social media, with its new - school
technologies, has ushered in a return to old-school business practices. I
love that. If you make a mistake, acknowledge it. Offer to fix it - and
then, do it. It's not good for business; it's great for business. Bring "old
school" to "new media." Shakespeare aptly summed up effective brand
monitoring and reputation management: "Mind your speech a little lest you
should mar your fortunes."

An effective online reputation management strategy is not something you can
put off until tomorrow, because guess what? An army of empowered consumers
are defining your brand. Today.

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