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Branding Tips - Simplify Your Brand Remember the saying.."First impression counts"? Well, if you want to create that good first impression, you must ascertain that your brand promise is simple, precise, eye catching and very quick to understand. It's not about been creative with your image but CLARITY! Ensure the image you are exposing has a meaning. There are good gifted graphic designers out there that understand how to put one or two things together to communicate your brand promise message. I hope you have found the above branding tips helpful. Now, if you have not already done so, please take some time and work out the unique brand promise you can make to your prospect. For your businesses brand to grow exponentially over time, you must keep your brand authentic, targeted and simple. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yaho...

Branding Tips - Invest In Your Brand Image Allow me to shed some light on your Image.Brand Image is what the public sees, it is the image they have of you - their perception; which can be either good or bad. Therefore, regardless of the age of your business, if you are in online business today, you already have a brand image ecause you have a pressence online. Now that we've clarified what brand image is you will agree with me that you don't have to spend a great deal of money in creating a brand image. When I said invest in your Brand Image, I wasn't just referring to money but mainly time. If you want your business to be unique and stand out amongst all others, you need to invest a lot of time creating your brand image. Remember it is not only your business that is online, there are countless others and you need to stand out. You should take time to structure your promise to your prospects. Remember, your brand image should convey what makes you stand out (different) from...

Branding Tips - Know Your Target Market Feel free to read an article I wrote about Target Market Here. It is very important that you know your ideal customer and aim to market to your prospect. If you aim your marketing at vague customers, your branding will come out vague and you will become relevant to no one. Knowing your target market will render your marketing and communications more relevant and on-target. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclosure. It is intended solely for the use of the individual or entity to whom it is addressed and others authorised to receive it. If you are not the intended recipient of thi...

Branding Tips - Be Authentic Never make promises you cannot keep, you must ensure you are able to deliver on your brand promise. If you claim to have quality product, you must make sure your goods are top-notch all the time and not only when you are able to. Be consistently reliable and refrain from just playing lip service as not delivering will damage your reputation ecause no one likes to be lied to. Avoid falling into the same trap as some marketers that think they can say anything online..it can be very costly! Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclosure. It is intended solely for the use of the individual or entity...

People latch on to something they can understand and appreciate. If you're trying to be everything to everybody, chances are you'll attract no one. If you think it's too controversial to choose a niche, remember the power of being seen as an expert. Experts are not good at everything, they're awesome at one thing. This allows you to better position yourself and charge more for your services. People seek out experts, not generalists.

I know it may sound like common sense, but one of the primary drivers of brand loyalty is a consistent experience. If you say you're going to have the photographs ready on a set day, be sure they are ready. Nothing leaves a bad taste in someone's mouth like missed expectations. Positive experiences lead to good feelings which lead to telling their friends. But don't forget that bad experiences spread much faster and are harder to overcome - if you get a chance at all.

And by participate, I mean be on a committee. Just showing up at events is great, but you're just a face in the crowd. Ask to be on one of the committees. Believe it or not, it's as simple as just asking most of time. Groups are looking for volunteer help and it's a great way to elevate your status and visibility among the entire organization.