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Essential Web Test Connecting The Dots Business, every business, is ultimately not about how good your product is or isn't, it's about how well your organization communicates a meaningful, memorable message to an appropriate audience. The better you communicate, the more successful your business will be, therefore it is important to learn how various techniques and technologies effect how your message is receíved, interpreted, and understood. The Web, like every technologically based communication innovation that preceded it, requires a special skill set and perspective in order to maximize impact especially for companies restricted by limited budgets. In today's highly charged media environment fueled by kneejerk social media reaction, companies feel compelled to adopt tactics that do not serve a defined underlying strategy. In order to know what tactics work best for you, you first need to define your fundamental point-of-view that everyth...

This is another area where most businesses miss the boat when it comes to online success. To get a bead on how to successfully employ social networking, the first thing that you have to understand is what it is not designed to do. Just as with blogging, if you simply attempt to create and disseminate ad copy via social networking, you will quickly find yourself isolated in an ever shrinking pond of influence as your audience either ignores or you. While social networks can be used to generate an audience and augment the bottom line, there is a right way and a wrong way to go about doing so. The best approach is to create an environment in which compelling stories, humorous insights and helpful hints about your business are produced and promoted online. The key is that unlike ad copy with is 90% pitch and 10% information, when it comes to social networking, this equation is turned on its head. In fact, the best way to turn a reader into a customer when using social networking is to show...

In past blogs we have talked about how SEO has changed from an injection to a process that factors in everything from your website, to such things as blogging, social networking and even YouTube. In reality, there more than 30 points of relevance that the spiders look for when searching and sorting out the most relevant sites. It is no longer sufficient to pay someone to tweak your keyword density and Meta Tags and expect to wind up on page one. To get the job done, you need to create compelling content on a regular (i.e., weekly) basis. Ignore this fact of online life and you will relegate your website to the backwaters of the major search engines. Embrace this concept and it is not only possible to generate a page 1 result on such search engines as Google, Bing, and Yahoo, but you can potentially generate multiple page 1 results. Gone are the days when seasoned online marketers created an ubersite that was composed of numerous pages that web surfers could be expected to navigate thro...

Speaking of hurrying, a blog post properly optimized can be one of the quickest ways to jump the queue online. For example, a couple of months ago, I wrote a blog post entitled "Get Your Best Customers to Toot Your Horn." The post extolled the virtues of employing video testimonials in order to boost credibility, as well as turning your best customers into your best salespeople. After posting this article on blogger, as well as reprinting it on linktoexpert.com , I googled the title the next day and found that both the original blog, and the repost appeared at the top of page 1. Not bad for a half hour's work. Creating and disseminating compelling blogs is one of the easiest ways to wind up on page one. Why? Because Google is gaga for mixed media, particularly when they own the conduit. By posting your blogs on Blogger, which Google owns and posting your videos on YouTube, which Google owns, not only will you improve your content worthiness, but you will also feed the 800...

How to Write a Press Release Press releases have short and long term results and can bring in great exposure from print magazines and bloggers. If your press release is well written and properly distributed you will see results online within 24-48 hours of the distribution. The release will likely be picked up by news search engines (ie. Google news, yahoo news) and possibly industry bloggers, who monitor press release websites for topic specific press releases. It will take significantly longer to see results from print media (sometimes as long as to 2-6 months). Most press distribution websites also archive press releases, so in general press releases have a long "shelf life". The best way to get "ink" is to write a good press release, but remember the item in the release must be newsworthy. News that is not newsworthy will get little play time. Use the standard inverted pyramid format in the press release. In this format the most important information is listed f...

How to Select a Company or Product Name When building a business there is little more important than selecting an appropriate company or product name. Names can be distinctive, unique or descriptive. The problem with descriptive names is that they are very difficult to legally protect. For example you could call your software "word processing software" or "text editor" but neither are distinguishing or unique. A competitor could enter the market and use the same name funneling your traffic and benefiting from your product reputation. Distinctive names can be trademarked and protected. As a result many developers combine distinctive and descriptive by adding a company or brand name: "Brand Text Editor" or "Brand Word Processing Software". Tips for finding a name that is just right. Brainstorm - Spend time making a list of words. The words might be generic or descriptive. If the words are descriptive use words that elicit a positive image or respon...

How to Select a Company or Product Name When building a business there is little more important than selecting an appropriate company or product name. Names can be distinctive, unique or descriptive. The problem with descriptive names is that they are very difficult to legally protect. For example you could call your software "word processing software" or "text editor" but neither are distinguishing or unique. A competitor could enter the market and use the same name funneling your traffic and benefiting from your product reputation. Distinctive names can be trademarked and protected. As a result many developers combine distinctive and descriptive by adding a company or brand name: "Brand Text Editor" or "Brand Word Processing Software". Tips for finding a name that is just right. Brainstorm - Spend time making a list of words. The words might be generic or descriptive. If the words are descriptive use words that elicit a positive image or respon...