Business, every business, is ultimately not about how good your product is
or isn't, it's about how well your organization communicates a meaningful,
memorable message to an appropriate audience. The better you communicate,
the more successful your business will be, therefore it is important to
learn how various techniques and technologies effect how your message is
receíved, interpreted, and understood.
The Web, like every technologically based communication innovation that
preceded it, requires a special skill set and perspective in order to
maximize impact especially for companies restricted by limited budgets.
In today's highly charged media environment fueled by kneejerk social media
reaction, companies feel compelled to adopt tactics that do not serve a
defined underlying strategy. In order to know what tactics work best for
you, you first need to define your fundamental point-of-view that everything
you do should serve.
We are all familiar with the quintessential television psychiatrist who
asks, "How does that make you feel?" And perhaps that is a good place to
start. How does your marketing communication make your audience feel; and
are all your videos, display ads, and online activities in sync with that
perspective? Advertising can only work if it presents a continuous,
consistent point-of-view that touches people in some visceral manner. If
your audience isn't effected emotionally by your presentation, your chances
of making a sale are slim or none.
Regards Gerald Crawford
Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
SMS: 0796343545
Skype: webcraft.guru
Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/
Twitter: WebcraftGuru
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