Webcraft Webmaster Services

Create Effective Content Website design plays an important role in building trust with users. However, this doesn't mean you focus only on the design and compromise on the content. Informative, fresh and unique content is of great significance when it comes to attracting traffic to a website. Do invest sufficient time in creating great content. Also, make sure to carefully consider the words you use, especially on your call-to-action buttons. According to ZippyCart.com, the words you use on call-to-action buttons impact your conversion rate greatly. Moreover, using the word 'free,' when asking people to sign up for or download items, has been shown to increase conversions by as much as 4.2 percent. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft.ws --- This email has been checked for vi...

Choose the Right Colours for your Website Using appropriate colours in your website's design can help it set the right tone and convey the message to the visitors in a more precise manner. Here's how you can go about choosing the right colours for your website: Start by familiarizing yourself with the colour wheel. Choose colours that allow for a harmonious colour scheme. Colours may have different meanings in different cultures. Also, they tend to evoke different feelings. Do be mindful of this when selecting colours for your website. Consider contrasting colours as they will prevent your website from turning into a visual mess and help the text stand out against the background. Use few but enough number of colours to make your site look appealing. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft...

Navigation is the backbone of a website. If your website is challenging or perplexing for users to navigate, it will undoubtedly reflect in your conversion rate. A lack of accessibility can never be OK and presents the risk of alienating a large section of your audience. An intuitive site structure, on the other hand, will encourage users to continue browsing. Here's what you should follow for effective navigation: Don't overwhelm users with too many links and by overcrowding the page with chunks of text. Keep it simple. There is no need to add dozens of pages either — that can make it difficult for users to find what they're looking for. Organize your content in a way that can be easily understood by the users. Make sure that the information presented is factual and consistent. Choose appropriate orientation so that it makes the overall site look balanced, tidy and clutter-free. Technology is constantly changing. You can opt for responsive ...

Imagine the website www.YourCompanyName.sucks in the wrong hands. With new generic top-level domain (gTLD) .sucks being rolled out soon, companies are advised to ensure their trade marks are adequately protected. Donvay Wegierski, trade mark specialist at Werksmans Attorneys, said .sucks, which is aimed at creating online space for consumers to share opinions about businesses and brands, creates risks for businesses beyond giving unhappy customers a space to share negative opinions. Another danger comes from cyber-squatters, a term that describes opportunists who register domain names in bad faith. Cyber-squatters can include competitors, extortionists and opportunists who use misappropriated domains to point to other websites containing illegal or inappropriate content. The Internet Corporation for Assigned Names and Numbers, which oversees the internet domain naming system, creates new gTLDs to increase competition and choice in the domain name space. A...

If you want a web page in one of the top ten search engine positions, you need to perform your SEO on a keyword or key phrase that does not have too much competition. You don't want to take on keywords that the big guys are throwing a lot of money at or ones that too many people are competing for. It's not that you couldn't get to page one for these keywords, but achieving, and maintaining, your ranking would be more difficult. First, you want to get to page one, then you want a good chance of staying there. There is one method of analyzing key phrases that is not foolproof but may give you an edge. Choose keywords and key phrases that match the following criteria:: 1. Find key phrases that get more than 1000 searches per month on Google. You can check this using the Google keyword tool. 2. Go to the Google search page and search on your key phrase with the word 'allintitle:' in front of it (remember to include the colon). So for the key...

As was stated earlier, searches on mobile devices tend to be more conversational in tone and long-tailed phrases are often used. Searchers are also more apt to use voice search on mobile, leaving inquiries longer than the average search since it is generally in the form of a question. Mobile users are also often seeking local results. Capitalize on this knowledge by including geographic identifiers in your content to assist in localized results, and additional content peppered with keywords to answer routine questions that are frequently posed by your audience. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft.ws --- This email has been checked for viruses by Avast antivirus software. http://www.avast.com

SEO marketing campaigns all share this similar trait; optimizing content and use of keywords plays a pivotal role in being successful. When Google crawls a website (mobile or otherwise) the site's content is being swept to determine its relevancy for that particular search. This is why it is important to know your audience, understand what they are looking for, and use the keywords associated with the information your site is trying to convey. Strategically place related keywords throughout your websites content (but avoid the old "stuffing" trick; it doesn't work.) Density isn't critical, but keyword accuracy is. If you are having trouble actualizing these keywords, tools like Google Keyword Tool and Ubersuggest can help you identify the right phrases for your audience. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South A...