Choose the Right Key Phrase for Onpage SEO

If you want a web page in one of the top ten search engine positions, you
need to perform your SEO on a keyword or key phrase that does not have too
much competition. You don't want to take on keywords that the big guys are
throwing a lot of money at or ones that too many people are competing for.
It's not that you couldn't get to page one for these keywords, but
achieving, and maintaining, your ranking would be more difficult. First, you
want to get to page one, then you want a good chance of staying there.

There is one method of analyzing key phrases that is not foolproof but may
give you an edge. Choose keywords and key phrases that match the following
criteria::

1. Find key phrases that get more than 1000 searches per month on Google.
You can check this using the Google keyword tool.

2. Go to the Google search page and search on your key phrase with the word
'allintitle:' in front of it (remember to include the colon). So for the key
phrase of 'yoga poses' you would use the following search command:
allintitle: yoga poses.

3. When the search is entered, look at the top of the Google search screen
to see how many pages are returned for that search. The number of pages must
be less than 100,000.

This method of keyword analysis is simple and free but suffers from one
major drawback. It assesses the competition by finding the number of pages
that the search finds.

This gives a guideline to the amount of competition for that search term but
doesn't give any indication of the strength of the competition. I don't know
of a simple free way to do that, but there are tools available that can
provide that information for a reasonable cost.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
E-mail: gerald@webcraft.ws

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