Once you have chosen the key phrase that you want your page to rank for, you
need to apply some onpage SEO techniques to it. The search engines will look
for the pages that best match the search term that the user enters. Hence
the need for 1000 searches a month or more. It's no good optimizing for a
search term that nobody searches on.
Once you know that a fair number of people are searching for your chosen key
phrase, you need to make sure your web page makes good use of that key
phrase. Here are seven onpage SEO techniques you can use to make sure the
search engines take notice of your page for that search term.
1. Buy a domain name that matches your key phrase. For example, if your key
phrase is 'yoga poses', the ideal domain name would be yogaposes.com. If you
can't get an exact match, try using hyphens to separate words or add a word
as a suffix such as yogaposesexplained.com. You could add a prefix word but
suffix words tend to rank better with the search engines.
2. Get your key phrase into the URL of the page. This is already taken care
of if your key phrase is in the domain name but you can perform onpage SEO
on sub-pages as well. So for instance you might have a URL like
yourdomain.com/yoga-poses.
3. Make sure the keyword appears in the title of the web page and in the
meta keywords tag. If you don't know what this means, you need to make sure
your web developer understands your requirement for this. The keywords tag
is not as important as it used to be, but it's still worth using as part of
your onpage SEO strategy.
4. Put your keyword into headings. If you can place your keyword into
heading text such as heading 1, heading 2, etc, this will highlight it for
the search engines. Ideally get your keyword into level 1, level 2 and level
3 headers.
5. Make the keyword stand out. Identify your keyword to search engines by
putting it in bold, underline or italic. Search engines regard words with
special formatting as important.
6. If you have an image on your web page, put your keyword into the 'alt'
tag of the image. If you don't have an image on your web page, it might be
worth finding a relevant image for the subject. Not only can you use it for
your onpage SEO but it can add interest for the reader.
7. Make your keyword prominent in the first sentence and the last sentence
of the text on your web page. Apparently, the search engines often pay more
attention to the beginning and end of the content on your page.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
Regards Gerald Crawford
Stellenbosch South Africa
E-mail: gerald@webcraft.ws
---
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need to apply some onpage SEO techniques to it. The search engines will look
for the pages that best match the search term that the user enters. Hence
the need for 1000 searches a month or more. It's no good optimizing for a
search term that nobody searches on.
Once you know that a fair number of people are searching for your chosen key
phrase, you need to make sure your web page makes good use of that key
phrase. Here are seven onpage SEO techniques you can use to make sure the
search engines take notice of your page for that search term.
1. Buy a domain name that matches your key phrase. For example, if your key
phrase is 'yoga poses', the ideal domain name would be yogaposes.com. If you
can't get an exact match, try using hyphens to separate words or add a word
as a suffix such as yogaposesexplained.com. You could add a prefix word but
suffix words tend to rank better with the search engines.
2. Get your key phrase into the URL of the page. This is already taken care
of if your key phrase is in the domain name but you can perform onpage SEO
on sub-pages as well. So for instance you might have a URL like
yourdomain.com/yoga-poses.
3. Make sure the keyword appears in the title of the web page and in the
meta keywords tag. If you don't know what this means, you need to make sure
your web developer understands your requirement for this. The keywords tag
is not as important as it used to be, but it's still worth using as part of
your onpage SEO strategy.
4. Put your keyword into headings. If you can place your keyword into
heading text such as heading 1, heading 2, etc, this will highlight it for
the search engines. Ideally get your keyword into level 1, level 2 and level
3 headers.
5. Make the keyword stand out. Identify your keyword to search engines by
putting it in bold, underline or italic. Search engines regard words with
special formatting as important.
6. If you have an image on your web page, put your keyword into the 'alt'
tag of the image. If you don't have an image on your web page, it might be
worth finding a relevant image for the subject. Not only can you use it for
your onpage SEO but it can add interest for the reader.
7. Make your keyword prominent in the first sentence and the last sentence
of the text on your web page. Apparently, the search engines often pay more
attention to the beginning and end of the content on your page.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
Regards Gerald Crawford
Stellenbosch South Africa
E-mail: gerald@webcraft.ws
---
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http://www.avast.com
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