Build an Intuitive Site Structure

Navigation is the backbone of a website. If your website is challenging or
perplexing for users to navigate, it will undoubtedly reflect in your
conversion rate. A lack of accessibility can never be OK and presents the
risk of alienating a large section of your audience. An intuitive site
structure, on the other hand, will encourage users to continue browsing.

Here's what you should follow for effective navigation:

Don't overwhelm users with too many links and by overcrowding the page with
chunks of text. Keep it simple. There is no need to add dozens of pages
either — that can make it difficult for users to find what they're looking
for.

Organize your content in a way that can be easily understood by the users.
Make sure that the information presented is factual and consistent.

Choose appropriate orientation so that it makes the overall site look
balanced, tidy and clutter-free.

Technology is constantly changing. You can opt for responsive Web design or
parallax technique, depending on your users' needs.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
E-mail: gerald@webcraft.ws

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Comments

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