Use Font to Convey Credibility. and Personality
Font choices add character to webpages and logos. They play a very important
role in your audience's perception of your business - and of you.
Don't think something as silly as the appearance of words on a page would
have any effect on website conversion?
Think again.
"Research has shown that the typeface (i.e., font) that is chosen for a
website conveys mood, attitude and tone; and can impact the perception of a
company's credibility."
"Web pages presented in either a neutral or inappropriate typeface resulted
in lower ratings for trust, professionalism and believability."
[Source: S. Furman, Usability.gov - "Credibility"]
Unless marketing directly to children, avoid using kiddy-style fonts like
the dreaded Comic Sans (good heavens!). Even when marketing to children it
is not the best choice.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
I'm protected by SpamBrave
http://www.spambrave.com/
Font choices add character to webpages and logos. They play a very important
role in your audience's perception of your business - and of you.
Don't think something as silly as the appearance of words on a page would
have any effect on website conversion?
Think again.
"Research has shown that the typeface (i.e., font) that is chosen for a
website conveys mood, attitude and tone; and can impact the perception of a
company's credibility."
"Web pages presented in either a neutral or inappropriate typeface resulted
in lower ratings for trust, professionalism and believability."
[Source: S. Furman, Usability.gov - "Credibility"]
Unless marketing directly to children, avoid using kiddy-style fonts like
the dreaded Comic Sans (good heavens!). Even when marketing to children it
is not the best choice.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
I'm protected by SpamBrave
http://www.spambrave.com/
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